Towards a more sustainable world: 4 GreenTech predictions

For years we have been hearing voices warning us about the bleak future that awaits our planet, a world that is heading towards a climate crisis. Experts and institutions that watch over the preservation of our ecosystem continually warn us about the dangerous terrain we are entering and the need to take measures to reverse this situation. And, at last, we seem to have decided to take heed. Recently, we have seen the emergence of a host of companies whose mission is to make our world more sustainable by using technology to, if not stop, at least postpone the climate crisis. As reflected in the latest edition of our Tyto Tech 500, the number of authoritative GreenTech voices increased exponentially in 2021. This is not an isolated trend in any one country, it is something we have identified in all the countries we analysed in our study of the most influential personalities in the tech space in Europe. The number of GreenTech influencers increased significantly in the UK (+160%), from 15 experts in 2020 to 39 in 2021. In Germany, the number of influencers grew by 47%, from 17 to 25. In France, the number of GreenTech influencers surged from 2 to 32, a growth of 1,500%. 

Another finding that supports the growing impact of GreenTech experts is that out of the 17 technology sectors analysed, it is the fourth most prevalent in our pan-European ranking of the 500 most influential people. 7.4% of the people on our Power List belong to this category, which closely follows behind General, FinTech and ConsumerTech. Notable names on the list include Alok Sharma, Simon Evans, Peter Altmaier and Craig Bennet.  


In our next edition of the Tech 500 we will pay special attention to this sector to see if, as expected, it continues to gain relevance in society and become one of the main topics on the technology agenda. In the meantime, we have compiled, within this article, some of the main trends in the GreenTech sector that we believe will become particularly relevant in the coming years.

Renewable energy storage 

The current context of war in Ukraine has only served to underline how dependent we are on traditional energy sources and the imperative need to boost renewable energy generation. Although the cost of generating electricity using the sun and wind as energy sources has decreased considerably in recent times, the main barrier to adopting renewable technologies is their storage for long periods of time at low cost. Storage is critical because the generation of this type of energy only happens when the sun shines or the wind blows, and therefore we need an efficient and low-cost way to store that energy until it is needed. That is why we believe this will be one of the areas where most effort will be put in the short term. 

Carbon capture, use and storage (CCUS) 

Reducing CO2 emissions is not enough to achieve carbon neutrality targets. It is also necessary to focus on technologies that capture CO2 from the atmosphere or other sources such as fossil or biomass-fueled power stations and store it for future use. Strengthened climate goals and new investment incentives are delivering unprecedented momentum for CCUS. In fact, in December 2021, the European Commission adopted the Communication ‘Sustainable Carbon Cycles’, which sets the long-term objective to restore sustainable and climate-resilient carbon cycles and depends in part on CO2 removal techniques based on CCUS. One of the main reasons why CCUS projects should be pushed forward is because it is complicated and costly for heavy industry (e.g. cement plants) to adapt to run on cleaner energy. But also to unlock the potential of hydrogen, a clean-burning gas that could replace fossil fuels, which can be produced by capturing carbon from fossil fuel gas before it reaches the atmosphere. 

Hydrogen-fueled vehicles 

As mentioned above, hydrogen has an important role to play in the transition to a decarbonised economy, particularly in the mobility sector. Battery-powered electric vehicles are not the only EV that exists. Although they are still in their infancy, it is very likely that we will see an increasing number of fuel cell electric vehicles (FCEVs) in the future. These are cars that use hydrogen to power them and, in addition to being more efficient than combustion vehicles, do not produce environmentally harmful emissions. Car makers have been experimenting with this type of technology for years and the time may finally be ripe for this industry to take off. 

Circular waste management 

Waste management is far from new, but startups are now innovating to transform waste into new materials or products, upcycling existing waste into everything from fuel to clothes. There are already solutions that allow waste to be transformed into energy through processes such as gasification and anaerobic digestion. We will also see more and more solutions for wastewater treatment such as greywater recycling or electrocoagulation systems, which remove heavy metals, emulsified oils, bacteria, and other contaminants from water. Safe and sustainable waste management reduces the impact on the environment and will enable a greener future.

We will still have to wait a while to see if the efforts being made in these areas bear fruit and help us reverse the climate crisis. What is unquestionable is that it is necessary to bet on new GreenTech solutions because, as the wise Carl Sagan said: “Anything else you’re interested in is not going to happen if you can’t breathe the air and drink the water. Don’t sit this one out. Do something. You are by accident of fate alive at an absolutely critical moment in the history of our planet”. 


Featured image from Pexels

What makes someone a ‘tech influencer’?

What makes someone a ‘tech influencer’?

Every year when we launch the Tyto Tech 500 we get a question – the same question many times over: ‘How do I get on the list?’

I would be lying if I said the answer was simple, because influence is a complex concept that is not determined by just a single aspect. Our ranking takes that complex reality into account, so the algorithm we use to score influence employs several factors with different weights to come up with a number that reflect the level of influence.

Nowadays, influence is often linked mainly to having a large audience on LinkedIn or having a high engagement on Twitter. But for us it is much more than that, social media influence is just one factor in determining who is a true tech influencer. As I explained in the Tyto 500 episode of our Without Borders podcast, « At Tyto, we see influence as a well-rounded concept. » An influential personality in the technology environment must also have a presence in the media, either because he leads companies or initiatives that evolve the industry or because his analysis and commentary on technology are highly respected. To this we must also add the dissemination work done by that person, either by generating valuable content in, for example, a blog or podcast, or by publishing books/papers on technology, which is very important for academic experts.

In the end, it all comes down to being relevant. Every year we see how the list varies, but relevance always plays a key role in the rankings. You only need to look at the top trends we identified in our latest report to see how closely influence and relevance are linked. In 2021, a year dominated by the Covid-19 pandemic, the volume of BioTech influencers increased by 69% and the number of HealthTech influencers grew by 35%. What’s more, one in ten influencers in the Top 500 in the UK, Germany and France belonged to one of these two sectors. During this healthcare crisis, figures such as Kate Bingham, Özlem Türeci, Uğur Şahin, and Chris Whitty became some of the most influential personalities in Europe.

Another example of this connection between influence and relevance is demonstrated by the GreenTech burst. 2021 was a year where sustainability gained a large media presence and was a hotly debated topic on social media. Our Tech 500 highlighted the substantial increase in GreenTech influencers. In 2020, only 2% of influencers belonged to the GreenTech category. In 2021, the figure tripled to 6.4%. In the UK, for example, the number of such influencers increased by 160% and in Germany there was a 47% increase.

What is clear is that no one becomes an influencer overnight. And frankly, no one should aim to be an influencer as an ultimate goal. The goal should be to provide value and generate quality content and relationships. That is what will ultimately lead to being considered an influential individual. An example of this would be Andrew Bud, the CEO of our client iProov, a facial biometric authentication company. We have been working with them for over four years and have been achieving increased visibility for iProov, mainly in the UK. As we have achieved this, we have also raised Andrew Bud’s profile so that he is listed in our latest edition of the Tech 500. This should demonstrate that becoming an influencer in the technology sector (and in any sector really) requires constant work to achieve visibility and a reputation that allows you to increase influence in your areas of expertise.

Tyto Tech 500 2022 opens for submissions

Every year, we aim to refine our report to make it as accurate and useful as possible. We want to ensure we have the most complete and up to date picture of tech influencers, not leaving out of our long list of thousands of influencers anyone who could be considered a leading personality in the tech sector. So this year, we want to hear your voice. Who should be part of the Tyto Tech 500 in 2022? Who is setting the agenda in the technology sector in the UK, Germany and France? Who is leading technological breakthroughs or being a source of inspiration on social media?

To nominate a person, simply fill out this online form before June 10. We will then evaluate their influence using our proprietary methodology to determine whether they are worthy of being part of the top 500 most influential people in the technology sector in the UK, Germany, and France. Stay tuned as we will publish the Tyto Tech 500 2022 in November.

For now, you can view the Tyto Tech 500 2021 Power List for the UK, France, and Germany and download the full report to gain a better understanding of the technology influencer landscape in Europe and the key trends that dominated last year.

French Presidential elections: where have the politicians been?

This Sunday will see the first round of the French presidential elections and the campaign has been all the rage for several weeks, if not months now. The candidates have been appearing on TV and radio, multiplying their public appearances and other interviews with the press.  

The ongoing electoral campaign has also been marked by peaks of online interactions, especially on social media, of candidates and their supporters. Indeed, it is difficult to imagine running a political campaign in 2022 without creating and amplifying a presence on platforms such as Twitter, TikTok or Twitch. It’s quite clear that this time around, a lot of debates have been occurring via 280-character-long societal analysis and critics of the other candidates.  

This results in an upward trend of the government and political influencers’ impact and visibility that the latest edition of our Tyto Power List also confirmed: in 2021, the number of government and political influencers increased by 57.1% compared with the previous year, the second highest increase behind academics (74.4%).  

In fact, Government occupies the fourth position in our ranking by type of influencers, with business leaders, journalists and academics making the top 3. Yet, Government is in third place in the pan-European Tech 500 Power List, the list with the 500 most influential people across the United Kingdom, Germany and France. 7.8% of the influencers on that list belong to this category and the higher we move up in the ranking, the higher the percentage of influencers from the Government category. This shows the great influence they have, whether we look at their influence within each individual country analysed on this report or across the three regions combined. 

However, looking at the France ranking, it’s worth noting that members of the Government category only occupy 3 positions within the top 100 – compared to 14 in Germany and 17 in the United Kingdom. Therefore, one can wonder: why are politicians so few in the France ranking in terms of influence and public presence while we are in the midst of one of the most important times for the country – that only occurs every 5 years, nonetheless?   

The different conditions required to enter the race for the Elysée as well as the strict agenda could be part of the answer: several candidates officialised their presidential ambitions relatively late – having between late January and early March to secure 500 Présentation signatures from elected officials and thus gain the right to appear on the first-round ballot. Concretely, this means that their only “required” campaign started in 2022, whilst our ranking analyses 2021. Even so more and more formal and official speeches did happen in 2021, most of them only occurred on the second half of the year, if not on the last quarter – which could explain their low ranking if we compare to other categories who have most likely been active all year long. 

When it comes to these elections and their influence (or lack thereof), another point worth mentioning is the fact that it all boils down to one thing: the candidates themselves and their electoral campaign strategies. Up until fairly recently, the conversation in France tended to be less about the candidates or their programs and more about the lack of unity among different political parties – and the length of time it took to only appoint their respective candidate, let alone provide sufficient support to the chosen one. 

When talking about politics in France, an issue that keeps coming back is how fragmented the current political ecosystem is. And this is having a direct impact on peoples’ interest in these candidates: it took a while just to agree on who to support even among citizens with the same political affinities, so it’s no surprise that politicians got the short end of the visibility stick. 

If we were to be a bit less pragmatic and a bit more hypothetical: some people have also suspected that French citizens simply grew tired of political speeches and content around them, especially after the last couple of years. 

All around the world (and France is no exception), the last two years has seen politicians and governments put even more under the spotlight to showcase their solutions and alternatives to the disruptions we have been facing in all parts of our lives – the pandemic since 2020 (and the subsequent quarantines, curfews, etc.) and the initiatives of the Health Minister (in terms of vaccines, covid passes and other sanitary regulations) have of course been at the forefront in every media channel. Could this explain why the people have started to reduce their inclination to provide echo chambers to politicians?  

The next edition of our Tyto Tech 500 Power List will most certainly reveal some interesting trends about influencers from the Government category: will there be more of them in the ranking? Will they gain higher ranks due to an increased visibility and media presence?  

In the meantime, you can find our latest Tyto Tech 500 Power List here. 


Photo by Hansjörg Keller on Unsplash

Tech 500 podcast: Discussing influence in the European tech world

In late 2021 we launched the fifth annual Tyto Tech 500 Power List, our objective assessment of influence across the pan-European tech sector, now more comprehensive than ever. As we discussed before, for this edition we expanded our analysis of influencers in France from a Top 100 to a Top 500 list, matching the German and United Kingdom lists. We also identified the rise of HealthTech and BioTech, and the GreenTech boom, as well as tracked new technology categories at the cutting edge of science, including quantum computing and SpaceTech.  

To carefully address what we learned in our fifth year of the Tech 500 Power List from a different perspective, we launched a special episode of our Without Borders podcast in which we talk about influence and technology trends in Europe with a panel of experts, including three key European influencers identified in our Tech 500 list. These are Sophie Proust, Dr. Andreas K. Maier, and Jonathan Symcox. Sophie, Andreas and Jonathan were joined by our own Zoë Clark, Head of Media and Influence at Tyto. Let’s dive into the podcast highlights and main themes.  

Understanding influence in today’s hyperconnected world  

From an academic’s perspective, and especially during the pandemic, digital and social media is becoming an important tool to understand influence. Dr. Andreas Maier, our academic representative from the German Influencer list in this episode, is a researcher, professor and Head of the Pattern Recognition lab at the University of Erlangen-Nuremberg. With the start of COVID-19, Andreas and his team began recording lectures and sharing their work to platforms such as YouTube, Twitter and LinkedIn. Conferences were an important part of the knowledge sharing process in the academic world, but as these became less frequent, the online audience for the scientific community grew.  

Andreas also explains that “with the increase of open science and open access publishing, people can also download articles and follow the research much better”, which is a great development in his field. This has amplified influence in a more digital-friendly ecosystem, and Andreas shared with us that he is not surprised that many academics are going in this direction.  

As explained by our Head of Media and Influence, Zoë Clark, at Tyto we look at influence as a well-rounded or multifaceted concept. To create our Tech 500, we think about relevance, not only influence, and this concept is much more than just having a huge social following. We do analyse an influencer’s social following, but also other factors such as their Google Trends score, the domain authority of the organisation the individual works for, the number of times they have been mentioned in earned media and the reach of those articles, as well as the number of books they have published in the past year. We believe people can influence through different channels, not just social media.   

Zoë also stated that “any true influencer never sets out to be an influencer.” A more likely starting point is wanting to change things, and that is something we’ve found all our podcast guests have in common. We believe we need to talk about influence in a human, broad way: however small the audience, it’s about building meaningful relationships, not about consumption or brand loyalty.  

The trends that will continue to shape the European tech landscape 

An important part of our research and our work as a media relations agency is to identify trends in the technology sector, which is the ecosystem that companies who choose us as consultants navigate on. 

Jonathan Symcox, journalist and our UK list representative in this podcast episode, leads tech publications BusinessCloud and TechBlast UK. Jonathan believes there will be an increase in businesses across all sectors – from education to the workplace – experimenting with new technologies, such as artificial intelligence or digital twins. He also states it will be interesting to see how the metaverse develops and interacts with all immersive technologies to create a virtual experience.  

When taking into account all the information society has been producing for the past decades, Jonathan points out something that has caught our attention. Data sovereignty is starting to become really important, in an environment where privacy for both users and companies is key in the world of technology. But also, the decentralisation of work environments and the shift to a remote work economy will allow technology to stretch away from cities and « innovation will continue to spread to all corners of the UK, not only London ». This will allow for cities to flatten, to create more opportunities outside of crowded, traditional corporate areas, and for employees to access a better work-life balance.  

The influencer perspective of women in tech  

For there to be more women and girls in tech, the first thing we need to do is to help spread information about what it means to work in the technology field. Sophie Proust, our  business leader representative for France in this episode, has been the Chief Technology Officer of Atos since early 2019. As stated by Sophie, on the one hand, women need to be interested in science and technology, and they need to understand that “this is an area where they can succeed and have fun”. We are truly living in crucial times where we can see how much technologies have a real social impact in our lives and the lives of others. Technology is “more context aware, and there are more immersive experiences that girls can understand and that can be appealing to them,” says Proust.  

Once women understand that the field of technology is also an option for them, and an attractive and interesting career alternative with a myriad of different applications, we will have started to build a path for them. And after this, we need to promote them and encourage them in order to have more women in leadership positions. In a truth-laden argument, Sophie states that “we need to understand that leadership does not have to be this immutable stereotype model invented by men.” There is a place in the business world for more collaboration, more listening and empathy, and a more sustainable and inclusive way to drive economic success. 

From an academic, business expert or journalist perspective, Andreas, Sophie and Jonathan share so much more that cannot be condensed into this short blogpost. If we’ve piqued your interest in the world of influence within the technology sector, listen to our podcast episode here to learn more about these influencers’ unique points of view. 

And if you are not yet familiar with the Tyto Tech 500 Power List, get to know the main tech influencers in Europe and discover the trends that have transformed the tech sector in 2021 with this podcast episode featuring bestselling author of Make It, Don’t Fake It: Leading with Authenticity for Real Business Success, Sabrina Horn and three Tyto media experts from the UK, France and Germany.  


Featured image credits: James Padolsey, Unsplash


Tyto Tech 500: Who had the greatest influence during the pandemic?

The COVID-19 pandemic highlighted a clear need for governments to communicate clearly and deliver effective messages, both in terms of how they were managing and preventing the spread of the virus, as well as updating the public on how different areas of society were affected, especially, education and health services. Throughout this worrying situation, at home, the public was listening, reading and scrolling attentively. An effective communication strategy was therefore essential to ensure that citizens viewed government policies, include national lockdowns and strict pandemic restrictions, as necessary to preserving public health.

But political leaders also required scientific and technical advice in responding to the pandemic crisis, whether in taskforces, committees, expert groups or panels. Here we see the role of the academic or researcher gaining importance – whether these are independent researchers or affiliated to a specific government department – and as the public sector has relied on these personalities, both their offline and online influence (including social media, media appearances, interviews, etc.) has increased. In the fifth edition of our Tyto Tech 500 research, we have found that, with the advent of the pandemic, the influence of individuals within the Government and Academia sectors has grown significantly within the past year.

Public sector and Academia at the top of our Tech 500

Our research found that business leaders and journalists continue to be the most prevalent influencer types in the Tech 500, constituting 60.7% and 18.8% respectively. In other words, eight out of every 10 influencers in our study belong to one of these two groups. Nonetheless, in 2021, the number of influencers from the academic sector increased by 74.4% and those from the government sector rose by 57.1%.Tech-500-Academic-Government-growth

In fact, Academic and Government occupy the third and fourth positions in the ranking by type of influencers; 7.4% of the people in the Tech 500 rankings belong to one of these two groups.

This trend carried over into the pan-European Tech 500 Power List, but in this case the positions switched, with Government in third place (7.8%) and Academic in fourth place (5.8%). The percentage of influencers belonging to either of these two categories increased to 13.6%, which shows the great influence they have, occupying very prominent positions whether we examine their influence within each individual country or combined across all three.

Another interesting fact is, if we look at the top 100 positions on a pan-European level, 30% of the influencers are either members of governmental organisations or leading academics. Furthermore, by looking at the top 25 influencers, the percentage of representatives from these two categories of Government and Academia account for more than half: 52% to be precise. This proves that, although these are not the categories of influencers with the greatest numerical weight or volume, their representatives are clearly very significant. As a result, they are positioned at the very top of our research.


The top three influencers from these two categories combined consist of people linked to the UK government: Alok Sharma, Chris Whitty and Rishi Sunak. Alok Sharma is a UK politician serving as President for COP26 and Minister of State at the Cabinet Office. He was previously a Secretary of State for Business, Energy and Industrial Strategy. Chris Whitty, as we mentioned in our previous HealthTech blogpost, is a British physician and epidemiologist serving as Chief Medical Officer for England and Chief Medical Adviser to the UK Government since 2019. These two influencers – Alok Sharma and Chris Whitty – are also the most influential Tech 500 personalities in the GreenTech and HealthTech sectors, respectively. In the case of Rishi Sunak, his influence derives mainly from his position as UK Chancellor of the Exchequer since 2020, where he has an influence across various technology-related sectors, rather than on a single specific area.

The most influential member among the Academic category is French aerospace engineer, pilot, and European Space Agency astronaut Thomas Pesquet. Pesquet, currently the commander of the International Space Station, is ranked 25th in the overall Tech 500 and is the most prominent leader in the SpaceTech sector. In the Academic ranking we can also find Dr. Simon Evans, deputy editor and policy editor at Carbon Brief, as well as Professor Karol Sikora, one of the UK’s leading oncologists, and Dr. Matt Morgan, an intensive care doctor, author and lead for critical care research for Wales.

These are the top 10 Academic and Government influencers in the Tyto Tech 500:


  1. Thomas Pesquet – European Space Agency (FR)
  2. Simon Evans – Carbon Brief (UK)
  3. Karol Sikora – Rutherford Health (UK)
  4. Matt Morgan – Cardiff University (UK)
  5. Holger Schmidt – Netzökonom (DE)
  6. Alan Woodward – University of Surrey (UK)
  7. Charles Spence – Oxford University (UK)
  8. Doug Parr – Greenpeace (UK)
  9. François Balloux – University College London (UK)
  10. Noel Sharkey – University of Sheffield (UK)


  1. Alok Sharma – UK Government (UK)
  2. Christopher Whitty – Civil Service (UK)
  3. Rishi Sunak – UK Government (UK)
  4. Michael Gove – UK Government (UK)
  5. Patrick Vallance – UK Government (UK)
  6. George Eustice – UK Government (UK)
  7. Jens Spahn – German Government (DE)
  8. Kate Green – UK Government (UK)
  9. Peter Tschentscher – German Government (DE)
  10. Oliver Dowden – UK Government (UK)

Want to know who are the biggest tech influencers in the UK, Germany and France? Download the full Tyto Tech 500 report here.


HealthTech and BioTech during the COVID-19 pandemic

The COVID-19 pandemic has created unprecedented challenges for societies and economies all around the world. With our Tyto Tech 500 research, we also found an evident shift in two powerful business sectors: Health Technology and Biotechnology. As the world adapted to a rapidly changing situation, the business and science world shifted with it in the hope of solving a worldwide issue. From the creation, approval, and rollout of various COVID-19 vaccines to the care and treatment of covid patients, this past year we were able to witness one of the fastest and most coordinated responses to a global health situation.

The heavy reliance on social media and digital tools gave a strong presence to spokespeople and influencers during the COVID-19 pandemic. Regular information updates about the pandemic were frequently broadcasted via these channels, and health tech and biotechnology experts were in the spotlight more than ever before. As the much-anticipated vaccine was developed, citizens seeking clarification or trustworthy information about the state of COVID-19 prevention and treatments worldwide listened more to expert voices. As societies came together in the online world, the patterns of health information seeking changed. These influencers became reliable sources in overcoming issues of misinformation and, in many cases, made a compelling case towards campaigning for social distancing, vaccinations and staying home.

Our research has proven that the COVID-19 pandemic led to not only a rise of Green Technology and its representatives, but also an increase in the number of relevant people from the Biotechnology and Health Technology sectors. The role of epidemiologists, immunologists and many other health experts has been vital during this process. Their strong media presence has turned people such as Kate Bingham, Özlem Türeci, Uğur Şahin, and Chris Whitty into some of the most influential figures in Europe over the past year.

The BioTech and HealthTech bubble: Influencers in business, investors, and academics

The Tech 500 2021 report that we have just published confirms this rise of the BioTech and HealthTech spaces. Each year in this report, we examine the technology sectors in the UK, Germany and France and rank the most influential individuals based on their online and offline presence. The number of BioTech influencers has grown by 69% and the volume of HealthTech influencers has increased by 35%. In 2021, one in 10 influencers in the Top 500 list across the UK, Germany and France belongs to one of these two sectors.

Tech-500-BioTech-growth Tech-500-HealthTech-growth

This rise of the HealthTech and BioTech sectors is also substantial in the pan-European ranking of the 500 most influential people, where these categories combined now make up 9.4% of the total amount of influencers. For comparison, this combined force of HealthTech and BioTech influencers is greater than the number of ConsumerTech influencers or FinTech influencers we have identified for our European Tech 500 list, which are the second and third most prevalent tech sectors in our ranking.

If we look at the professional groups to which the most influential personalities in these sectors belong to, the most prominent group is the Business Leaders category, representing 67% of the HealthTech and BioTech influencers in our ranking of the 500 most influential individuals across the three countries we examined. Furthermore, in line with the increased relevance of spokespeople or media professionals during the pandemic that we previously mentioned, journalists are the second biggest professional group, contributing 21% of the total. The third largest professional group in the HealthTech and BioTech categories are the Academics, making up nearly 9% of the pan-European total.

Although HealthTech and BioTech influencers in the Government category make up only 6.3% of the total, one of the most influential individuals in Europe belongs to this category. Professor Chris Whitty is at the top of HealthTech ranking, a British physician and epidemiologist serving as Chief Medical Officer for England and Chief Medical Adviser to the UK Government since 2019. Whitty, who has also served as the Head of the National Institute for Health Research, has played a vital role in response to the COVID-19 pandemic.

One of Whitty’s closest collaborators during this time is ranked second in the HealthTech sector: Patrick Vallance. This British physician, scientist, and clinical pharmacologist has served as the Chief Scientific Adviser to the UK Government since 2018. Their two Twitter accounts combined have more than half a million followers, which again validates the importance of these Government officials as sources of trustworthy information during the pandemic.

Another key figure is Kate Bingham, managing partner at venture capital firm, SV Health Investors, who is ranked as the most influential person in the BioTech sector according to our analysis. Bingham’s influence grew in the past year following her appointment as chair of the UK Government’s Vaccine Taskforce, steering procurement of vaccines and the strategy for their deployment during the Covid-19 pandemic. Behind her in the ranking are two of the leading figures from the German biotechnology company BioNTech: co-founder and Chief Medical Officer since 2018, Özlem Türeci, and the firm’s CEO, German oncologist, and immunologist Uğur Şahin. Finally, at 4th place in the BioTech top 10, we identified an exceptionally important figure in the French biotechnology industry: Stéphane Bancel, the CEO of Moderna, manufacturer of the Moderna vaccine or mRNA-1273.

These are the top 10 BioTech and HealthTech influencers in the Tyto Tech 500:


  1. Kate Bingham – SV Health Investors (UK)
  2. Özlem Türeci – BioNTech (DE)
  3. Prof. Dr. Ugur Sahin – BioNTech (DE)
  4. Stéphane Bance – Moderna (FR)
  5. Paul Hudson – Sanofi (FR)
  6. Mark Livingstone – Pistoia Alliance (FR)
  7. Victoria Gill – BBC (UK)
  8. Greg Winter – MRC Laboratory (UK)
  9. Steve Bates – Bio Industry Association (UK)
  10. François Balloux – UCL Genetics Institute (UK)


  1. Chris Whitty – UK Government (UK)
  2. Patrick Vallance – UK Government (UK)
  3. Jens Spahn – German Government (DE)
  4. Sajid Javid – UK Government (UK)
  5. Karol Sikora – University of Buckingham (UK)
  6. Sarah Boseley – The Guardian (UK)
  7. Nick Triggle – BBC (UK)
  8. Matt Morgan – Cardiff University (UK)
  9. Ian Jones – Independent consultant (UK)
  10. Zaria Gorvett – BBC (UK)

Want to know who are the biggest tech influencers in the UK, Germany and France? Download the full Tyto Tech 500 report here.


As GreenTech booms in 2021, these are the top influencers to watch

‘We can’t just consume our way to a more sustainable world.’ This is the clarion call from Jennifer Nini, the writer and activist founder of Eco Warrior Princess, which aims to raise awareness of the need to advance sustainable policies and initiatives.

Sustainability has gained considerable weight on the political, social and media agenda in recent years. Environmental concerns have led to the emergence of numerous initiatives aimed at ensuring a balance between economic growth, environmental preservation, and social wellbeing. In addition, the Sustainable Development Goals identified by the United Nations as part of its 2030 Agenda have served as a call to action to transition from today’s society to one that is more respectful of the environment and committed to eradicating poverty and inequalities of all kinds.

In early November, Glasgow became the epicentre of the fight against climate change. The Scottish city hosted the 26th UN Climate Change Conference, COP 26, where important measures were announced such as the promise to halt and reverse deforestation by 2030, the pledge to phase down coal power to reduce carbon emissions, and the Global Methane Pledge, which would cut methane emissions by 30% by the end of the decade.

One area of significant focus in recent times is the use of technology to reduce our impact on the environment, whether by reducing atmospheric pollution, improving waste management, or developing cleaner energy sources. The number of green technology companies and projects is growing steadily and investment in GreenTech has also increased in recent years.

The GreenTech burst

The Tech 500 2021 report we have recently published confirms the rising importance of the GreenTech space. Each year in this report, we examine the technology sectors in the UK, Germany and France and rank the most influential individuals based on their online and offline presence. Well, in 2021 the number of GreenTech influencers has increased significantly across all countries.

In the UK, the increase was 160%, from 15 people in the last edition to 39 in 2021. In Germany, there was a 47% increase, from 17 to 25 influencers. And in France, the growth was 1,500%, from 2 to 32, although in this case it should be noted that the ranking has expanded from being a top 100 last year (the first in which France was analysed) to a top 500 as is the case with the UK and Germany.

Another fact that confirms the growing importance of GreenTech in France is that the number of GreenTech influencers accounts for 6.4% of the Tech 500 this year, compared to 2% last year.


This rise of the GreenTech sector is also palpable in our pan-European ranking of the 500 most influential people, where this category now holds the fourth position with 7.4% of the total influencer count, only behind the General, FinTech and ConsumerTech categories.

If we analyse the professional groups to which the most influential personalities in the GreenTech sector belong, the second most prominent group is academics (15.6% of the total). Contrary to what happens in most of the other technology sectors we analysed in the Tech 500, members of academia are highly influential. The first place by influencer type goes to business leaders (59.3%) and the last spot in the top 3 is for journalists (13.5%).

Although GreenTech influencers in the Government category make up only 5.2% of the total, the two most relevant personalities across Europe are part of this group. The top-ranking GreenTech influencer is Alok Sharma. In January 2021, the British politician was appointed as President of COP26 on a full-time basis and chair of the UK’s Climate Action Implementation Committee. The second position goes to Caroline Lucas, the former leader of the Green Party of England and Wales. She is a well-known politician and environmental activist in the UK, who continues to campaign on issues like green economics, animal welfare, trade justice and alternatives to globalisation. Last in the top three is Dr Simon Evans, deputy editor and policy editor at Carbon Brief, a UK-based website covering the latest developments in climate science, climate policy and energy policy.

This is the top 10 of GreenTech influencers in the Tyto Tech 500:

  1. Alok Sharma – UK Government (UK)
  2. Caroline Lucas – UK Parliament (UK)
  3. Simon Evans – Carbon Brief (UK)
  4. Peter Altmaier – German Government (Germany)
  5. Annalena Baerbock – German Government (Germany)
  6. Roger Harrabin – BBC (UK)
  7. Chris Stark – Climate Change Committee (UK)
  8. Damian Carrington – The Guardian (UK)
  9. Craig Bennet – The Wildlife Trusts (UK)
  10. George Monbiot – The Guardian (UK)

Want to know who are the biggest influencers in the UK, Germany and France? Download the full Tyto Tech 500 report here.


Tyto dévoile la nouvelle édition de son rapport Tech 500 sur les influenceurs

En 2017, nous avions lancé la Tyto Tech 500 Power List dans le but d’identifier les personnalités les plus influentes du secteur technologique britannique et de comprendre ce qui crée réellement de l’influence. Puis en 2019, nous y avions inclus l’Allemagne, et l’année suivante la France, afin d’avoir un aperçu plus large des trois plus grandes économies d’Europe.

Aujourd’hui, alors que nous publions la 5e édition de notre rapport annuel Tech 500, notre évaluation objective de l’influence du secteur technologique européen est plus approfondie que jamais. Nous avons étoffé notre analyse des influenceurs en France en passant d’un Top 100 à un Top 500, comme dans les deux autres pays, et avons répertorié de nouvelles catégories Tech comme l’informatique quantique ou encore la SpaceTech.

Alors, qu’avons-nous appris au cours de cette cinquième année de réflexion et de recherche sur l’influence ?

Principaux résultats de la Tech 500 Power List 2021

Notre premier constat est que la GreenTech occupe désormais une place plus importante dans la liste européenne Tech 500, la GreenTech s’est hissée au quatrième rang des catégories les plus représentées, sur les 17 secteurs technologiques analysés.

Les questions environnementales demeurent un sujet majeur, au cœur de l’agenda politique, social et médiatique. De plus, la COP26 a vu les dirigeants mondiaux prendre des engagements et tenir des promesses historiques pour réduire les émissions de carbone et limiter le réchauffement climatique. Les nouvelles technologies joueront un rôle déterminant dans la concrétisation de ces engagements, ce qui explique la progression du nombre d’influenceurs GreenTech dans les classements des trois pays, cette année. Au Royaume-Uni, leur nombre a augmenté de 160 %, et en Allemagne de 47 %. Quant à la France, les influenceurs GreenTech sont passés de seulement 2 % du total à 6,4 %.

Notre deuxième constat porte sur la Covid-19 : la pandémie mondiale a rebattu les cartes de l’influence, et son impact est encore perceptible dans le rapport de cette année. Le développement et le déploiement réussis des vaccins (ainsi que l’émergence des nouveaux variants du virus) ont permis aux épidémiologistes, aux spécialistes de l’immunologie et aux autres experts de la santé de jouer un rôle essentiel dans la compréhension du Coronavirus.

En conséquence, les spécialistes de la BioTech et de la HealthTech ont vu leur influence croître de manière exponentielle. Des personnalités telles que Kate Bingham (ancienne responsable de la « UK Vaccine Taskforce »), Chris Whitty (médecin-chef de l’Angleterre) et Özlem Türeci (cofondatrice de BioNTech, ayant mis au point le premier vaccin approuvé contre la Covid-19) sont devenues quelques-unes des figures les plus influentes de l’année passée. En outre, les influenceurs BioTech dans le classement Tech 500 ont augmenté de 69 % et ceux de la HealthTech de 35 %. En 2021, un influenceur sur 10, dans le Top 500 à travers les trois pays, appartient à l’un de ces deux secteurs.

De la même manière, et en raison de la pandémie, l’influence des hommes politiques, des conseillers gouvernementaux et des universitaires a augmenté. Les citoyens ont sollicité les opinions de ces experts afin de comprendre le virus, ainsi que l’impact qu’aurait la levée des restrictions liées à la Covid-19 sur le nombre de cas. Ainsi, le nombre d’influenceurs de notre classement issus du secteur universitaire a progressé de 74,4 % et ceux du secteur gouvernemental de 57,1 %. En réalité, la plupart des premières places du classement européen sont occupées par des influenceurs gouvernementaux ou universitaires : 30 % des 100 premiers et 52 % des 25 premiers appartiennent à l’un de ces deux groupes.

Enfin, notre dernier constat est plus préoccupant : notre classement fait émerger une faible représentation des femmes influentes dans le secteur Tech européen. Seulement un influenceur sur cinq (22%) dans le top 500 européen est de sexe féminin. La France est le pays le moins diversifié avec le plus faible pourcentage de femmes dans le classement (11,1 % de l’ensemble des influenceurs français). L’Allemagne arrive devant avec une représentation de 19,2 % et le Royaume-Uni en tête avec la plus forte proportion de femmes (24,2 %) dans le Top 500 global.

Ce constat témoigne malheureusement du déséquilibre entre les sexes déjà existant dans le secteur. Cette disparité entre les sexes est largement rapportée, et Tyto cherche à y remédier par le biais de la Fondation Tyto et du travail avec la Charte des Talents Tech, en espérant observer une plus grande représentation féminine dans le rapport de l’année prochaine.

Pour en savoir plus sur les tendances du paysage des influenceurs Tech en Europe, téléchargez le rapport complet. Vous y trouverez également le classement global des 100 personnes les plus influentes en Europe ainsi que les top 100 des principaux influenceurs Tech de chaque pays.

Zoë Clark, Senior Partner et Responsable Médias et Influence chez Tyto


Tyto reveals latest Tech 500 influencer report

In 2017, we launched the Tyto Tech 500 Power List as a way to identify the most influential figures within the UK technology sector and to understand what truly creates influence. We included Germany in our analysis in 2019 and added France the year after, to give us greater insight into Europe’s three largest economies.

Today, as we launch the 5th annual Tech 500 report, our objective assessment of influence across the pan-European tech sector is more comprehensive than ever. We’ve expanded our analysis of influencers in France from a Top 100 to a Top 500 list, as in the other two countries, and have tracked new technology categories at the cutting edge of science, including quantum computing and SpaceTech.

So what have we learned in our fifth year of examining and identifying influence?

Tech 500 2021 key findings

Our first key takeaway is that GreenTech is more relevant than ever. In fact, in the pan-European Tech 500 list, GreenTech has risen to fourth most populated category among the 17 technology sectors we analysed.

Sustainability and environment issues remain a key topic sitting high up the political, social and media agenda. Plus, the COP26 Climate Change conference saw world leaders making historic commitments and pledges to cut carbon emissions and limit global warming. New technologies will be essential in making these pledges become reality, which reflects why the number of GreenTech influencers in this year’s ranking increased across all three countries. Growth in the UK was 160% and in Germany 47%. In France, GreenTech influencers have increased from only 2% of the total to 6.4%.

Our next key takeaway concerns Covid-19. Last year, the pandemic significantly reshaped the influencer landscape, and its impact can still be seen in this year’s report. The successful development and rollout of new vaccines (as well as the unfortunate emergence of newer and potentially deadlier variants of the virus) has meant that epidemiologists, immunologists and many other health experts have become vital in helping us all to explain and understand Covid-19.

As a result, the influence of people involved in biotechnology and HealthTech have risen dramatically. People such as Kate Bingham (former head of the UK vaccine taskforce), Chris Whitty (England’s chief medical officer) and Özlem Türeci (co-founder of BioNTech, which developed the first approved Covid-19 vaccine) have become some of the most influential figures of the past year. Furthermore, the number of BioTech influencers in the pan-European Tech 500 list has grown by 69% and the volume of HealthTech influencers has increased by 35%. In 2021, one in 10 influencers in the Top 500 list across the UK, Germany and France belongs to one of these two sectors.

Similarly, as a result of the pandemic, the influence of politicians, government advisors and academics has increased. People sought out expert opinions to understand the virus, as well as what impact lifting Covid-related restrictions would have on case numbers. As such, the number of influencers in our ranking from the academic sector has grown by 74.4% and those from the governmental sector by 57.1%. In fact, most of the top positions in the pan-European ranking are occupied by government or academic influencers: 30% of the top 100 and 52% of the top 25 belong to one of these two groups.

One final takeaway is perhaps more concerning, as we discovered a low representation of influential women in the European tech sector. Only one in five of the pan-European top 500 influencers are women (22%). France is the least diverse country with the lowest percentage of women in the Tech 500 (11.1% of all the French influencers), Germany is below average (19.2%), while the UK is above average with the highest proportion of women in the overall top 500 list across the three countries (24.2%).

Unfortunately, this reflects the wider gender imbalance that exists in the technology sector. This gender disparity is widely reported and it’s something Tyto is seeking to help address through the Tyto Foundation and our work with the Tech Talent Charter. Hopefully, we will see greater female representation in next year’s report.

To read about these trends in more detail, and to find out what else we discovered about Europe’s tech influencer landscape, download the full report today. You will also find the ranking of the top 100 most influential individuals across all three countries and the list of the top 100 tech influencers in each country.

Zoë Clark, senior partner and Head of Media and Influence at Tyto

The rise of academia – why academics are changing the influencer landscape

Back in 2016 during the UK Brexit referendum, Conservative politician Michael Gove infamously said: “I think the people in this country have had enough of experts.” 

Fast-forward to today, and the past year has proven Gove’s statement false. In fact, more people than ever are listening to the experts. 

We know this from compiling the latest Tyto Tech 500 Power List report. Each year, our report examines the UK, German and (for the first time this year) French markets to identify and rank the most influential individuals in business, media and government, based on their brand, social media presence, earned media and public speaking appearances. 

In the 2020 report, there are 48 academics across the three countries that are categorised as influencers in the Tech List. The UK and Germany have 26 and 20 respectively, while France has two. For comparison, in 2019 the UK and Germany had just 8 and 12 academics in their respective lists. That’s a huge increase in just a year, clearly demonstrating the rising status of academic experts. 

So why has the influence of academics changed so dramatically? One reason is, of course, Covid-19. When the pandemic began in March, people were desperate for more insight and understanding into what this disease is, how it spreads, and how vaccines would be produced. As a result, academics and health experts became a source of authoritative knowledge on Covid-19 and dealing with the pandemic.  

However, on closer inspection of our list, another reason emerges. Ten of the academics who made it into the Top 500 are from the artificial intelligence/machine learning (AI/ML) sector, more than any other single sector. Furthermore, five out of the top 10 academic influencers are in the AI/ML field. 

What does this tell us? It underlines that people are listening intently to academics about the impact of this next wave of robotics. On the one hand, this is because some are scared about the impact of automation on jobs and the ethical concerns around AI, so turn to academics to assuage their fears. On the other hand, many are excited about the prospects of this futuristic technology and what it promises in terms of efficiency and value creation, and so want to listen to academics talk about the latest AI breakthroughs.  

There have been several major AI stories in the past 12 months. For instance, the technology was deployed across the healthcare industry to help detect Covid-19 in patients and to track the side-effects of coronavirus vaccines. But there have also been scandals, such as reports that AI-powered facial recognition software is prone to racial bias. Academics have helped journalists and audiences make sense of these stories.  

What does this trend mean for the PR industry? The fact that people are listening more and more to experts demonstrates the value of positioning our clients’ spokespeople as experts, an initiative that PRs have been promoting for a very long time. Because of this trend, positioning programmes such as media briefings or LinkedIn content strategies make even more sense as worthwhile initiatives for clients to pursue.

As well as building up a client’s own experts, this research demonstrates the importance of collaborating with and involving other established academic experts in communication initiatives. Their support will lend the initiative more weight and credibility 

Looking ahead to the rest of 2021 and beyond, there are bound to be many more major breakthroughs in AI and other tech sectors. The media will be keen to hear more from experts about what these developments will mean for people’s personal lives and businesses. Plus, it is highly likely that academic influencers will feature prominently once again in the next Tyto 500 report. Clearly, the people of Europe have not “had enough of experts”.  

To read more about the top influencers across Europe, download the full report today. 

 Tyto Tech 500: Top 10 Academic Influencers 

  1. Alison Clark-Wilson – UCL (sector: EdTech)
  2. Richard Self – University of Derby (AI/ML) 
  3. Cecile Dejoux – CNAM & ESCP Europe (AI/ML)
  4. Claudia KemfertLeuphana University of Lüneburg (GreenTech) 
  5. Afsaneh AsaeiUnternehmerTUM (AI/ML) 
  6. Aftab Hussain – Bolton College (EdTech) 
  7. Jeffrey Pollard – University of Edinburgh (BioTech) 
  8. Professor Nick Jennings – Imperial College (AI/ML) 
  9. Lisa-Maria Neudert – Oxford Institute (AI/ML) 
  10. Mark Simpson – Teesside University (EdTech) 


Photo credit (c) Brett Jordan,