The evolving European cybersecurity landscape: What the Tyto Tech 500 report tells us

The role of cybersecurity in the modern world is no longer just a topic for IT departments – it’s a concern that resonates at the level of individual households, multinational corporations, and even governments. In the following article, I want to delve into the rapid transformations happening in the European cybersecurity landscape, fueled by findings from our latest Tyto Tech 500 report. The report uncovers some compelling insights, shedding light on the growing prominence of cybersecurity influencers, the sectors that are gaining and losing traction, and the impact of current global events on cybersecurity relevance.  

The growing importance of cybersecurity 

There is a seismic shift in how both the general public and experts view cybersecurity. Instances of cyberattacks are becoming increasingly frequent and sophisticated, while global trends like IoT, remote work, and BYOD are expanding the potential attack surface. These shifts are not happening in isolation, they are influenced by a broader backdrop of geopolitical tensions and a pandemic-induced new normal. 

 Key insights from the Tyto Tech 500 

  • Cybersecurity shows prominent growth 

According to our Tyto Tech 500 report, the Cybersecurity category witnessed the largest absolute growth of all tech sectors analysed, with the number of influencers going from 52 to 79 — a shocking increase of 52%.  While Quantum Technology led in percentage increase (a whopping +114% rise), Cybersecurity followed closely behind, confirming that the field is now more significant than ever. This growth is fueled by an ongoing climate of insecurity and uncertainty, exacerbated by geopolitical events like the war in Ukraine. 

  • Global and regional trends 

Our report also provides a fascinating regional breakdown of cybersecurity’s rising influence. In the UK, the number of influential figures in the field went from 16 to 36. Germany saw a rise from 19 to 22, and France, starting from zero influencers in 2020, skyrocketed to 21 this past year. These statistics reveal a pan-European focus on the subject, signaling the international weight that cybersecurity now carries. 

  • A different pan-European picture 

Interestingly, Cybersecurity and HealthTech both showed the largest absolute increase in the number of influencers, but the story is different when focusing solely on the top 500 pan-European influencers. In this more elite group, Cybersecurity saw a moderate increase of just 4%, suggesting perhaps that while the field is growing, the top influencers in this area remain consistent.  

  • Who’s who in cybersecurity and what do they have to tell? 

Here’s the top 10 breakdown of influencers in the Cybersecurity space. There are key influencers in the European digital government sector such as John Edwards, the UK’s Information Commissioner; Matt Warman, Minister of State at the Department for Digital, Culture, Media and Sport in the UK; and Markus Richter, State Secretary at the Federal Ministry of the Interior, Building and Community in Germany. The ranking also includes relevant business and media figures. 

 Top 10 personalities in the Tyto Tech 500 Cybersecurity space 

“Cyber attacks are a global concern and businesses around the world need to take steps to guard against complacency” – John Edwards, Information Commissioner, UK 

In an article for UK outlet the Independent, John Edwards stated that the biggest cyber risk businesses face is from complacency, not hackers. He said many businesses were still not taking cybersecurity seriously enough. For example, the Interserve Group received a fine of £4.4 million for failing to keep the personal information of staff secure, which was treated as a breach of the data protection law. The ICO found that the company had failed to put appropriate security measures in place to prevent a cyber attack, which enabled hackers to access the personal data of up to 113,000 employees through a phishing email. Edwards warns companies to expect a similar fine from his office if they are found to have failed to put protections in place. We are curious to see if this warning will have an impact on reducing future breaches in the UK. 

To complement the statement from Edwards, Dr. Markus Richter, Federal Government Commissioner for Information Technology – the so-called CIO of the Federal Government in Germany, adds in an interview that the BSI (Federal Office for Information Security) launched an “Alliance for Cyber Security” back in 2012, which many companies have already joined. The aim of the alliance is to enable those involved to talk openly about their experiences and knowledge in dealing with cybercrime. Such formats are indispensable, especially in the event of an emergency. Richter hopes to encourage more companies to join and network, whether through them or among themselves.  

Anticipating tomorrow: The evolution of cybersecurity
 

The Tyto Tech 500 report makes it clear that the climate of insecurity — be it related to geopolitical tensions or increasing cyber attacks on private institutions and governments — has made cybersecurity a household term. The field isn’t just growing in terms of experts or influencers; it’s becoming part of a global dialogue about safety, privacy, and international relations. 

Given the rapid technological advancements, it’s likely that the cybersecurity landscape will continue to evolve. Areas like AI-based threat detection, zero-trust architecture, and even quantum encryption are the frontiers to watch. The field is attracting substantial investment and talent, as confirmed by its rising influence in reports like the Tyto Tech 500. 

The Tyto Tech 500 corroborates what many in the tech industry have long suspected: cybersecurity is not a fringe topic but a core concern that intersects with various aspects of society and governance. The surge in influencers in this field is not just a statistic; it’s an indicator of a paradigm shift in how we perceive digital security. As this field intersects with other rapidly evolving technologies like Quantum Technology and SpaceTech, a multi-disciplinary approach may become more crucial in addressing complex cybersecurity challenges. And as cyber threats continue to evolve, so too will our approaches to countering them. Now more than ever, staying updated and engaged in the field of cybersecurity is not just advisable — it’s essential. 

Keep your eyes peeled: the new Tyto Tech 500 for 2023 is coming soon! 

Decoding the DNA of tech influencers: What sets them apart?

“Gen Z wants to ditch the corporate job to become an influencer,” said a range of news outlets last year in response to research done on the career aspirations of young people. Well, if our inbox is anything to go by, there are a surprising number of corporate execs who feel the same.

Here at Tyto, we’ve already started compiling the Tyto Tech 500 – our annual list of the top technology influencers in the UK, France and Germany. This year it is an extremely competitive list to break into, as technology topics increasingly dominate the media agenda.

Technology influence in 2023 means leading some of the most important debates defining our times – from the impact of AI to social media, climate change and health innovation – there are few major global themes that aren’t now touched in some way by technology. To be a technology influencer means trying to solve some of the thorniest problems facing the world. 

So how do aspiring technology influencers make our annual list? Sadly, the answer isn’t as easy as a few LinkedIn posts. Influence is a deeply complex and evolving concept that is not determined by a single aspect. Our methodology has been honed over the past six years to employ numerous factors with different weights to come up with a number that accurately reflects a level of influence. 

To make the list, an individual must have influence across a range of platforms – social media, online and media. The baseline is having a solid and repeatable presence in the press – this generally results from being a leader of a business, initiative or group, or it comes from providing analysis and commentary on a highly relevant topic within the technology sector.

We also take into account the prospective influencer’s record of publishing or disseminating work that leads or changes conversations – that could be a particularly well-respected blog or podcast, or by publishing books/papers on technology.

Ultimately it comes down to relevance. Those leading the conversation on the most relevant and important current topics will find themselves high on our rankings. Unsurprisingly, in our 2021 ranking, a year dominated by the Covid-19 pandemic, the volume of BioTech influencers increased by 69% and the number of HealthTech influencers grew by 35%. More recently, we highlighted how invention and innovation drive economies and can help us out of a downturn, as our analysis clearly showed Entrepreneurs and Venture Capitalists gaining influence in our 2022 report.

Last year, against a backdrop of global economic uncertainty, an energy crisis, geopolitical tensions and conflict in Ukraine and ongoing disruptions to the supply chain, we also saw Academic and Government influencers continue to grow in our rankings, as people sought objective information, support, and reassurance on the impact of these events.

We also saw a significant rise in cybersecurity influencers as infosec became a growing concern, especially for businesses and governments.  

Unveiling the key tech topics of 2023

For insight into what issues will likely dominate our 2023 report, look no further than the Tyto Relevance Index™ – our data-powered insights service that enables us to understand the most hotly debated global themes and trends impacting the European tech influencer community. 

With new data released monthly, the Tyto Relevance Index™ gives aspiring influencers hugely valuable early insight into the trends and themes that will dominate our 2023 rankings.

And as for what’s been dominating so far this year, no prizes for guessing that AI and machine learning will likely take top spot. AI & ML’s dominance of the online conversation is so great that it has a higher share of conversation than the next three topics in the tech ranking combined: Data economy, Cybersecurity and Virtualisation.

But it’s not just AI leading conversations. In the UK, GreenTech has seen significant growth in social posts. In Germany, DLT & Blockchain has perhaps surprisingly gained prominence over the quarter. And in France, topics around Data economy gained relevance this year. There’s a wealth of data and insight in the monthly reports and quarterly insights  – sign up here to receive them in your inbox.  

 

2023 Tyto Tech 500 opens for submissions 

As ever, we want to hear from the technology community as we continue compiling our long list of technology influencers.

Who should be in the Tyto Tech 500 in 2023? Who has set the agenda in the technology sector in the UK, Germany and France? Who is leading technological breakthroughs or being a source of inspiration on social media? 

To nominate a person, simply fill out this online form before June 15. We will then evaluate their influence using our proprietary methodology to determine whether they are worthy of being part of the top 500 most influential people in the technology sector in the UK, Germany, and France.  

Stay tuned as we will publish the 2023 Tyto Tech 500 in November.

For now, you can view the 2022 Tyto Tech 500 for the UK, France, and Germany and download the full report to gain a better understanding of the technology influencer landscape in Europe and the key trends that dominated last year. 

Breaking down barriers: The rise of women in European Tech

The lack of women in technology is not an easy problem to solve. Despite recent research from the Tech Talent Charter indicating that women and gender minorities now make up a larger proportion of the UK’s tech workforce than ever before, this figure is still just 28%, and moving slowly, albeit in the right direction. Greater gender diversity matters for many reasons – firstly, to address a shortage of tech talent employers must hire from a more diverse candidate pool, but ultimately women are needed to help ensure that technological innovation accounts for everyone and that technology isn’t biased towards men 

Research has found that women are more likely to be attracted to tech roles if they have strong role models and can see women represented at senior levels within the organisations they work for. So, it is encouraging to see the presence of women increasing in the Tyto Tech 500 report, our proprietary research and data-driven ranking of the most influential individuals in technology in the UK, Germany and France.  

Here, women are still in the minority, however, the number of women among the Tyto Tech 500 influencers at a pan-European level has increased and progress looks promising. The report, which we launched last November shows that in 2021 women made up for just over one in five tech influencers (22%), while in 2022 one in every four influencers are women (25%). There are 126 women among the top 500 tech influencers across the UK, Germany and France. 

Diversity Tech 500

If we look at each of these countries individually, we see that the UK leads the way in gender diversity with 26% of influencers on its country list identifying as women (132 out of 500). Germany comes in a close second with 25% of women in its country list (127 women in the German ranking). France comes last: only 20% of its influencers are women, with a total of 98 women among the top 500 tech personalities in France.  

After analysing this year’s Tyto Tech 500 data, it feels important to mention that the relevance of women in top positions in tech has increased in all countries, leading to a more diverse representation in the tech sector. 24% of French influencers in the pan-European top 500 –the 500 most influential personalities in tech across the three countries combined- are women (last year it was only 11.1%). Germany has risen from 19% to 23% women in the pan-European top 500. The UK remains the country with the most women (74), it also has the highest percentage of women versus men among the total number of influencers in the pan-European top 500 across the three countries: 27% compared to 24% last year. 

Leading the way forward: Women influencers in Business and Government  

In the 2022 Tyto Tech 500 report, the majority of the most influential women in tech are business leaders (43%) or journalists (33%). However, at the top of the ranking are top-level government figures. 50% of the top 10 women in technology are from the Government category, and there are 11 in total working in governmental roles, representing 9% of the women in the top 500. The Academic group ties with Government in third place by type of influencers in our ranking, also with 9% of all women in the top 500. Nonetheless, there is a significant difference among the countries: in France the share of academic influencers rises to almost one in four women (24%), in Germany it is way above the pan-European average (14%), but the UK has just 3% of all the women in the pan-European top 500 from the academic sector.   

The technology sectors with the highest presence of women in the pan-European top 500 among the 17 sectors analysed are FinTech and RetailTech (each with 7% of all women in this ranking), only behind General tech (41%).  

There are several well-known women in the public sphere of the tech industry identified in our pan-European top 500. Among them are Caroline Lucas, Green MP for Brighton Pavilion, former leader of The Green Party and influential in the GreenTech sector; Sarah Butler, The Guardian journalist, covering retail companies and retail technology, consumer goods and workers’ rights; Helen Dickinson, current Chief Executive Officer of the British Retail Consortium; Annalena Baerbock, also an influencer of the GreenTech category, a German politician of the Alliance 90/The Greens party serving as Germany’s minister for foreign affairs since 2021; and Solveig Rathenow, a journalist that heads the German Business Insider’s business department.   

While the representation of women in tech has been moving in the right direction, progress has been slow and needs much improvement. We have been working with the Tech Talent Charter (TTC) a non-profit that seeks to drive inclusion and diversity in the UK technology sector, as a pro bono client since 2019. They provide concrete measurement and insights into diversity in the tech ecosystem and actionable ways forward by gathering, curating, and distributing innovative practices, techniques, and ideas.

Their latest Diversity in Tech report, indicates that gender minorities occupy 22% of senior tech positions, which is 6% less than the percentage of gender minorities in tech roles in general. The Charter also highlights the significant decrease in ethnic diversity in senior roles, with the percentage dropping from 25% to 13%.

I am proud to have been able to participate in TTC’s in:tech podcast series as a host, with high-profile guests who are leaders in the DE&I and tech space, and to have listened to their practical insights and takeaways that can help any business move the dial towards DE&I efforts. And I hope that by recognising the inspiring and influential women in tech across Europe in the Tyto Tech 500 we can help to increase awareness of these role models and inspire even more women to achieve great things in tech.

If you want to keep track of these and other advances made by women in the technology sector and get to know the biggest tech influencers in the UK, Germany and France, download the full 2022 Tyto Tech 500 report here. 

 

Featured image by Alexander Suhorucov

Tech 500: Cybersecurity gains prominence in 2022, ConsumerTech and EdTech lose it

The current climate of insecurity and uncertainty, including the war in Ukraine has heightened the importance of cybersecurity at both business and government level. Unsurprisingly, this has contributed to an increase in the number of relevant public experts in these fields. In parallel, the growth of global cyber-attacks on both private institutions and governments is making the public increasingly aware of issues ranging from data privacy to asset protection.

In line with this reasoning, the sixth edition of our Tyto Tech 500 report, our proprietary research and ranking of the most influential individuals in technology in the UK, Germany and France, shows how the Cybersecurity category has had the largest absolute growth of influencers (+27) and the second largest percentage growth, going from 52 to 79 influencers (+52%). Our most recent research proves how the number of influential individuals in the Cybersecurity sector has increased in all three countries. In the United Kingdom, the number has risen from 15 in 2020 to 16 in 2021 and finally 36 this year (+140% in two years). In Germany, Cybersecurity influencers have gone from 13 in 2020 to 19 in 2021, reaching 22 this year (a spectacular +69% growth in two years). In France, the growth has been dramatic: the country did not have one single identified Cybersecurity influencer in 2020, but we singled out 17 in 2021, and the figure reached 21 influencers in 2022.

Here are some of the top personalities in Cybersecurity we have identified. These include John Edwards (85th in the pan-European ranking), the UK’s Information Commissioner, an independent authority set up to uphold information rights in the public interest. We also singled out Jeremy Fleming (95th), Director of GCHQ, the UK’s Intelligence, Cyber and Security Agency, and Germany’s Markus Richter, the Federal Government Commissioner for Information Technology (number 104). France’s representative in this top 500 list is Pascal Gauthier (145th), currently CEO of Ledger, a company that develops security and infrastructure solutions for cryptocurrencies as well as blockchain applications for individuals and organisations.

Our research has proven that the events from the last few years, including the COVID-19 pandemic, have led to not only a rise in the number of Cybersecurity influencers, but also an increase in the number of relevant people from the Health Technology sector, as we highlighted in 2021. This year, perhaps unsurprisingly following the aftermath of a global pandemic, the number of HealthTech influencers continues to increase (+27%) after that significant rise in 2021, from 66 to 84. Both Cybersecurity and HealthTech have had the largest increase in the number of influencers in absolute terms and the second and third place in relative terms.

A shift in focus: the categories that lose influence

While the general public and its stakeholders are concentrating on the issues that are most relevant to the current affairs, we have seen there are sectors that are clearly losing influence. Across the three Tech 500 lists, the categories with reduced influence this year include General tech (35 influencers less than in 2021), ConsumerTech (-9) and FinTech (-8), although in relative terms, the greatest decrease in the number of influencers has been in the Logistics & Manufacturing and FoodTech & AgriTech categories, both with a decrease of 20%.

When it comes to sectors losing rank, there are three that have seen a significant decrease both in the pan-European top 500 and across the global Tyto Tech 500 (the three country lists combined). EdTech takes first place in terms of loss of influence, with nine influencers fewer in the pan-European ranking compared with 2021, a 50% reduction and a drop of four places in the ranking by tech sector, currently occupying the penultimate position (11th place last year). At a global level, EdTech has also lost presence: seven influencers less but a relatively lower decrease (-14%). General tech and ConsumerTech, respectively, are the 2nd and 3rd biggest losers with eight fewer influencers each in the pan-European top 500, which represents a decrease of 5% in the General tech sector and 20% in ConsumerTech.

We see this notable decrease in categories such as ConsumerTech and EdTech as a result of the recent shift in public priorities. By turning to virtuality during the pandemic, those tools that enabled the development of education in a remote fashion and that allowed users to be engaged in entertainment multiplied, and this was reflected in our past edition. The use of programs or applications that helped users to solve problems or have better experiences in their online day-to-day lives also grew in the past. As a result of these trends, we saw how the number of influencers in these categories increased, yet we now have detected how interest has waned in 2022.

Want to know who are the biggest tech influencers in the UK, Germany and France? Download the full 2022 Tyto Tech 500 report here.

Moving the industry forward: the role of technology innovators 

« Necessity is the mother of invention«  and going on the findings of our sixth Tyto Tech 500, there is a genuine need for technology to help people and businesses cope with the challenges of today. Entrepreneurs and venture capitalists, both of which play key roles in creating companies and bringing new ideas to life, feature in much larger numbers in our pan-European Tyto Tech 500 this year, the ranking of the 500 most influential individuals in tech across Europe’s three biggest economies: United Kingdom, Germany, and France.   

Innovating the way out of a downturn 

The challenges of the last couple of years have seen the importance of technology come to light. The pandemic, which forced everyday life, including work, school, healthcare, fitness, banking and entertainment, to go almost entirely online, saw a huge rise in digital applications and new technologies that enabled us to try and carry on as normal. More recently, the cost-of-living crisis, geopolitical tensions and economic uncertainty are giving rise to the need for cost saving technologies to keep track of spending and secure technology, including cybersecurity to protect digital assets from cybercrime. Invention and innovation drive economies and we believe this is why entrepreneurs and venture capitalists are gaining influence on the technology scene. 

Entrepreneurs: huge growth at the top 

Entrepreneurs and VCs have grown significantly this year in the Tyto Tech 500. There are 16 more entrepreneurs (+146% vs 2021) and seven more venture capitalists (+88% vs 2021) in the pan-European Tyto Tech 500, making these the two categories with the largest increase in number of influencers in this selection of top 500 individuals across all countries.    

If we look at the 1,500 individuals featured in the three top 500 lists, that is across the UK, Germany and France, we can see that entrepreneurs have grown among the most influential and are now the third biggest influencer type with 122 influencers (8% of all the 2022 Tyto Tech 500 influencers). Entrepreneurs come in third place after Business Leaders (877 or 58% of the total) and journalists (288 or 19% of all the 2022 Tech 500 influencers).  

If we continue to look specifically at those 1,500 individuals featured in the three top 500 lists , we can see that entrepreneurs have slightly less influence this year (from 127 to 122, a modest decrease of 4%). But while there are fewer entrepreneurs in absolute numbers in our rankings, the number of entrepreneurs at the top of our pan European rankings have seen impressive growth. 

 

VCs rise in influence across tech sectors  

If we look at the technology sectors in which these professional categories predominate, the largest presence of venture capitalists is in the General tech sector (20 of the total number of influencers are included in this tech sector). This is mainly due to most venture capitalists being influential in more than one specific area of technology. The rest of the tech sectors have a much smaller presence of venture capitalists. As for entrepreneurs, the presence in tech sectors is a little more equal. Entrepreneurs are drawn from the EnterpriseTech category (with 24 influencers in total), with FinTech (13) and ConsumerTech (12) not far behind.  

We predict that as we seek to tackle the compounded issues affecting the world right now, from economic uncertainty, the conflict in Ukraine, cybersecurity and climate change, entrepreneurs and VCs will continue to rise in influence on technology and wider business issues. And hopefully investment in technology will not only improve lives and make economies stronger but help us recover from the spate of worldwide troubles that we are currently facing.  

 

Top Entrepreneurs and VCs in the Tyto Tech 500   

Top personalities in these categories in the Tech 500 include venture capitalist Carsten Maschmeyer (4th in the pan-European ranking and 1st in Germany), founder and owner of the Maschmeyer Group; venture capitalist and finance specialist Max Keiser 69th in the pan-European ranking); French entrepreneur and politician Mounir Mahjoubi (79th); entrepreneur and founder of Delivery Hero Niklas Östberg (81st); and UK venture capitalist and ex-WPP founder Martin Sorrell (99th). 

Top 10 Entrepreneurs 

  1. Mounir Mahjoubi (FR)
  2. Niklas Östberg – Delivery Hero (DE) 
  3. Gunter Dueck – Omnisophie (DE)
  4. Nicolas Meunier – talent.io (FR)
  5. Pascal Gauthier – Ledger (FR) 
  6. Guillaume Lacroix – Brut. (FR) 
  7. Jonathan Cherki – Contentsquare (FR) 
  8. Daniel Seidel – LiveEO (DE)
  9. Benoît Fabre – papernest (FR)
  10. Lucie Basch – Too Good To Go (FR) 

Top 10 VCs 

  1. Carsten Maschmeyer – Maschmeyer Group (DE) 
  2. Max Keiser – Heisenberg Capital (UK) 
  3. Martin Sorrell – S4 Capital (UK) 
  4. Florian Heinemann – Project A Ventures (DE) 
  5. Faisal Butt – Pi Labs (UK) 
  6. Mike Lynch – Invoke Capital (UK) 
  7. Christian Miele – German Startups Association (DE) 
  8. Brent Hoberman – Founders Forum (UK) 
  9. Azeem Azhar – Exponential View (UK) 
  10. Mark Schmitz – Equaition (DE)

Want to know who are the biggest tech influencers in the UK, Germany and France? Download the full 2022 Tyto Tech 500 report here.

Academics Government Tech 500 2022

Tech 500: The role of Academia and institutional stakeholders in uncertain times

The global situation as we know it has changed considerably in recent years. From the COVID-19 pandemic to the climate crisis and Russia’s invasion of Ukraine, followed by record-breaking inflation to a practically global forecasted slowdown in economic growth, each of these major events have provoked great instability around the world. 

Against this backdrop of economic and political unease, we have seen how the world today is more connected than ever, a crystal-clear reality that is getting sharper day-by-day. The diversity of communication channels and access to a wide array of information enables citizens to make more informed decisions. This process of adapting to a new flow of information has also led to the emergence of key relevant players, and these are the ones analysed in the following sections. 

Growing influence: a reality backed by numbers 

We recently launched the sixth edition of the Tyto Tech 500, our proprietary research and ranking of the most influential individuals in technology in the UK, Germany and France. Our 2022 Tyto Tech 500 shows how, in times of uncertainty, official institutions and their representatives, as well as impartial and unbiased sources, gain significance. This year, as we saw in 2021, there has been a significant growth in the number of academics. Following on from last year, this influencer group has grown by 25%. 

There were 39 academics ranked in our 2020 edition of the Tyto Tech 500, 68 in 2021 and this year these have increased to 85. It bears relevance to mention that this figure more than doubles the number we identified in 2020 and represents a +118% growth. Similarly, government influencers have grown by +11% this year. These have also seen a 75% increase in numbers in just two years going from 28 Government influencers in 2020 to 44 in 2021 and 49 in 2022, and we believe this is not a coincidence, as we have explained in this blogpost.

Academic Government Tech 500 2022

Our report shows academics have seen the biggest growth in absolute figures in 2022, with 17 new influencers entering the Tyto Tech 500. It is also important to note that academics and government influencers are ranked 4th and 5th respectively by influencer type. That means 9% of the people in the Tyto Tech 500 rankings across the United Kingdom, France and Germany belong to one of these two groups.  

For the second year in a row, this upward trend carries over into the pan-European Tyto Tech 500. Government influencers ranked third with 8% of the total of influencers, closely followed by academics in fourth place with 7% of the total. The percentage of influencers belonging to these categories rose to 15%, up from 14% last year, which again shows the relevance of these groups that occupy highly-prominent positions, either analysing them by individual countries or combined across all three. 

Looking at the top 100 positions at pan-European level, 32% of influencers ranked are either members of governmental organisations or leading academics (up from 30% last year). This figure increases to 40% when we look at this year’s top 25 of the pan-European Tyto Tech 500 (in this case, down from 52% last year).  

Academia and institutions have a mission to accomplish 

As highlighted above, we believe this significant rise in the number of academics and government officials over the last two years is related to the current climate of insecurity and misinformation, where the public seeks objective, unbiased sources of information. It is at times like these that the influence of these professionals gains ground and highlights their relevance and value to media.  

The world is constantly undergoing profound and unpredictable changes. The pandemic, the war, climate change, and the advent of digital and virtual ecosystems, both socially and in the labour market, have given us a valuable lesson. Institutions, governments and their stakeholders must consider this crucial role they have in informing, representing and liaising with the general population. A clear mission for the future must be to increase their resilience, especially considering the great importance they have in communicating new realities, in the context of science, health and safety, to citizens all around the world.  

 

Top 10 Academic and Government influencers in the Tyto Tech 500 

 

ACADEMICS 

  1. Thomas Pesquet – European Space Agency (FR) 
  2. Ed Hawkins – University of Reading (UK) 
  3. Sandra Ciesek – Frankfurt University Hospital (DE) 
  4. Neil Lawrence – University of Cambridge (UK) 
  5. Carsten Watzl – Leibniz Research Centre for Working Environment and Human Factors (DE) 
  6. Ignacio Cirac – Max Planck Society (DE) 
  7. Claudia Kemfert – Leuphana University of Lüneburg (DE) 
  8. Karol Sikora – University of Buckingham Medical School (UK) 
  9. Volker Quaschning – HTW Berlin (DE) 
  10. Christopher Bishop – Microsoft Research Cambridge (UK) 

 

GOVERNMENT 

  1. Chris Whitty – Civil Service (UK)  
  2. Patrick Vallance – UK Government (UK) 
  3. George Eustice – UK Government (UK) 
  4. Caroline Lucas – UK Parliament (UK) 
  5. Robert Habeck – Federal Ministry for Economic Affairs and Climate Action (DE) 
  6. Jens Spahn – German Government (DE) 
  7. Chris Philp – UK Home Office (UK) 
  8. Alok Sharma – COP26 (UK) 
  9. Christian Lindner – Federal Ministry of Finance (DE) 
  10. George Freeman – Ministry of Science, Research and Innovation (UK) 

Want to know who are the biggest tech influencers in the UK, Germany and France? Download the full 2022 Tyto Tech 500 report here

Tyto dévoile l’édition 2022 de son rapport Tyto Tech 500

En 2017, nous avons lancé le Tyto Tech 500 afin d’identifier les personnalités les plus influentes dans le secteur de la tech au Royaume-Uni et ainsi comprendre ce qui crée véritablement l’influence. Nous avons inclus l’Allemagne dans notre analyse en 2019 puis la France l’année suivante, dans le but d’obtenir un meilleur aperçu des tendances des trois plus grands marchés européens. Aujourd’hui, nous dévoilons la 6ème édition du rapport annuel Tyto Tech 500 qui témoigne, particulièrement cette année, de la pertinence et de l’importance de la technologie face aux problématiques économiques mondiales. Voici un résumé des principales conclusions de cette année. 

Tyto Tech 500 2022 – les résultats clés

1.  La cybersécurité, le sujet technologique le plus brûlant. Il n’est peut-être pas surprenant qu’au vu de l’augmentation de la cybercriminalité, de la cyberguerre et de l’instabilité géopolitique mondiale croissante, le sujet le plus brûlant cette année dans le domaine de la technologie soit la cybersécurité. Les experts dans le domaine de la cybersécurité ont augmenté de 52 % leur présence dans le classement Tech 500. Ces influenceurs ont connu une augmentation de 125 % au Royaume-Uni, suivie de 24 % en France et de 16 % en Allemagne. 

2. Les universitaires gagnent du terrain : Les chefs d’entreprise et les journalistes continuent d’être les profils d’influenceurs les plus répandus au Royaume-Uni, en France et en Allemagne, représentant cette année 58% et 19% respectivement. Aussi, l’influenceur numéro un en 2022 est Richard Branson, magnat britannique des affaires, investisseur et fondateur du groupe Virgin. Toutefois, ce sont les universitaires qui ont gagné le plus de terrain dans notre classement, avec une hausse de 25 % en Europe depuis l’année dernière et de 118 % depuis 2020. Parmi les trois pays, l’Allemagne compte le plus grand nombre d’universitaires (37) même si elle n’en a gagné que 3% cette année. Le Royaume-Uni a connu la plus forte croissance d’influenceurs académiques avec une augmentation de 74%, mais se trouve derrière l’Allemagne avec 33 influenceurs au total. La France est troisième avec une augmentation de 15% du nombre d’universitaires par rapport à l’année dernière. 

Cette augmentation significative au cours des deux dernières années montre le besoin des populations de se tourner vers de nouvelles sources d’information, considérées comme plus objectives. La confiance du public envers les experts semble revenir en force : il existe quelques exemples notables d’individus ayant conquis un large public en offrant une analyse des problématiques actuelles, telles que l’incertitude économique, la crise énergétique ou encore le conflit en cours en Ukraine.  

 3. Les influenceurs politiques ont le vent en poupe : Comme l’année dernière, les influenceurs politiques et gouvernementaux continuent de gagner en importance, avec une augmentation de 11% dans nos classements. Cette augmentation est probablement elle aussi due à la volonté du grand public de se tourner vers des sources d’informations officielles et la recherche d’assurance sur les mesures prises pour résoudre les crises économiques et sociales. La pandémie et les élections en France et en Allemagne ont également eu un impact sur la croissance de ces influenceurs, plus particulièrement dans la première partie de l’année.

 4. Les innovateurs technologiques font avancer le secteur : Les entrepreneurs et les sociétés de capital-risque ont connu le gain d’influence le plus significatif dans le top 500 paneuropéen cette année (les 500 personnalités les plus influentes du Tyto Tech 500), avec des augmentations respectives de 146 % et 88 %. Malgré les difficultés actuelles, il est réconfortant de voir que les innovateurs technologiques apportent une influence positive et des succès story d’entreprise dans les discussions commerciales.

 5. Les femmes s’imposent de plus en plus dans la Tech : Une autre constatation encourageante cette année est la montée en puissance des femmes dans les trois pays. Les femmes représentent désormais un influenceur sur quatre au niveau paneuropéen, ce qui constitue une augmentation significative par rapport à l’année dernière où les femmes ne représentaient qu’un influenceur sur cinq. Il reste encore beaucoup de chemin à faire, mais la tendance avance dans la bonne direction. 

 6. Les influenceurs des secteurs SpaceTech et Technologie Quantique montent en flèche : L’année dernière, nous avons intégré trois nouveaux secteurs émergents à nos classements et deux d’entre eux présentent cette année le pourcentage de croissance le plus élevé du Top 500 paneuropéen par rapport à 2021 : La technologie quantique (+267%) et la SpaceTech (+200%). Nous sommes certains que nous verrons le nombre d’influenceurs dans ces secteurs augmenter l’année prochaine.

7. Les journalistes continuent d’exercer une influence déterminante sur l’industrie technologique : Les journalistes continuent de jouer un rôle fondamental et d’influer l’industrie technologique. Ils représentent 3 influenceurs sur 10 (29%) dans le top 500 paneuropéen et sont en deuxième position après les chefs d’entreprise. Dans le classement global du Tyto Tech 500, le nombre de journalistes influents a augmenté de 15 % en deux ans, passant de 251 en 2020 à 288 cette année. Cette tendance à la hausse reconnaît la véritable valeur que le journalisme objectif apporte à l’industrie.

Voici les personnes les plus influentes dans le domaine de la technologie en Europe  

Au Royaume-Uni, après le numéro un des influenceurs de la tech, Richard Branson, Stephen Fry, acteur, évangéliste de la tech et blogueur, prend la deuxième place, suivi par Simon Calder, journaliste spécialiste du voyage à la rédaction de The Independant, en troisième position. En Allemagne, la première place revient cette année à Carsten Maschmeyer, fondateur du groupe Maschmeyer, tandis que Robert Habeck, ministre de l’Économie et de l’action climatique, est numéro deux, et Jens Spahn, homme politique et ancien ministre fédéral de la santé, prend la troisième place du classement allemande du Tyto Tech 500. En France, notre premier influenceur est François Sorel, journaliste tech pour BFM ; la deuxième place revient à Thomas Pesquet, astronaute de l’Agence spatiale européenne ; et Thierry Breton, commissaire européen chargé du marché intérieur à la Commission européenne, occupe la troisième place. Félicitations aux personnalités technologiques les plus influentes d’Europe figurant dans notre classement Tech 500 ! 

 

Pour en savoir plus sur ces tendances et découvrir tous les influenceurs technologiques en Europe, téléchargez le rapport complet ici. Vous trouverez également le Top 100 des influenceurs technologiques au Royaume-Uni, en Allemagne et en France, ainsi que le classement des 100 personnes les plus influentes dans ces trois pays.

Tyto launches 2022 Tyto Tech 500 influencer report

In 2017, we launched the Tyto Tech 500 as a way to identify the most influential figures within the UK technology sector and to understand what truly creates influence. We included Germany in our analysis in 2019 and added France the year after, to give us greater insight into Europe’s three largest economies. Today we release the 6th annual Tyto Tech 500 report and what appears to be clearer than ever this year is the relevance and prominence of technology in addressing global macro and economic issues. Here’s a summary of this year’s key findings. 

Tyto Tech 500 2022 – key findings

1. Hottest tech topic: cybersecurity. Perhaps unsurprisingly, given the rise in cybercrime, cyberwar and growing global geopolitical instability, the hottest topic this year within technology is cybersecurity. Experts in the field of cybersecurity have increased their prominence on the Tech 500 by 52%. Influencers on this topic have seen a huge 125% increase in the UK, followed by 24% in France and 16% in Germany.  
2. Academics gain most ground: Overall, business leaders and journalists continue to be the most prevalent influencer types across UK, France and Germany, this year accounting for 58% and 19% respectively. Indeed, our 2022 overall number one influencer is Richard Branson, British business magnate, investor, and founder of the Virgin Group. However, it is the Academics that have gained the most significant ground in our rankings, up 25% across Europe since last year and 118% since 2020. Across the three countries, Germany has the biggest number of academics (37) but only gained 3% this year. The UK has seen the biggest growth of academic influencers with a 74% increase but sits behind Germany with 33 influencers in total. France is third with a 15% increase in academics on last year. This significant increase in the number of academics over the last couple of years shows how people are looking for objective sources of information. The public’s collective confidence in subject matter experts appears to be returning in full force and there are some notable examples of individuals that have found a substantial following from explaining and deconstructing the most pressing issues such as the current economic uncertainty, an energy crisis, and the ongoing conflict in Ukraine.  
3.
Government influencers on the up: Like last year government influencers continue to grow in prominence with an increase of 11% in our rankings. Again, this increase is likely to stem from people seeking official sources of information and assurance around the action being taken to tackle global, economic, and social issues. The pandemic and elections in France and Germany also impacted the growth of government influencers particularly in the first part of the year. 
4.
Technology innovators driving industry forward: Entrepreneurs and VCs have seen the most significant gain in influence across the pan-European top 500 this year (the 500 most influential figures in the Tyto Tech 500), with increases of 146% and 88% respectively. Despite today’s troublesome times, it is heartening to see technology innovators bring positive influence and company successes to business discussions. 
5.
Women rise the ranks of influence: Another encouraging finding this year is the rise in prominence of women across all three countries. Women now make up one in four influencers at a pan-European level this year, a significant increase on last year where women accounted for only one in five influencers. There is still significant work to be done, but the trend is in the right direction.
6.
SpaceTech and Quantum Technology influencers rocket: We added three new emerging sectors to watch to our rankings last year, and two of them this year have the highest percentage growth in the pan-European top 500 ranking compared to 2021: Quantum Technology (+267%) and SpaceTech (+200%). And we’re sure we’ll be seeing a lot more influencers in these sectors next year.
7.
Journalists still key influence on tech industry: Journalists continue to play a fundamental role in influencing the technology industry. They account for 3 out of 10 influencers (29%) in the pan-European top 500 and are second only to business leaders. Across the overall Tyto Tech 500, the number of influential journalists has increased by 15% in two years, from 251 in 2020 to 288 this year. This upward trend acknowledges the true value that objective journalism brings to the industry.

These are the most influential individuals in tech in Europe 

After the number one influencer in the UK Richard Branson, Stephen Fry, actor, tech evangelist and blogger takes second place, and Simon Calder, travel journalist at The Independent, is number three. In Germany, the first place this year goes to Carsten Maschmeyer, founder of the Maschmeyer Group, while Robert Habeck, Federal Minister for Economic Affairs and Climate Action is number two, and Jens Spahn, politician and former Federal Minister of Health takes the third place on the German Tyto Tech 500 list. In France, our top influencer is BFM tech journalist, François Sorel; second place goes to Thomas Pesquet, European Space Agency astronaut and academic; and Thierry Breton, European commissioner for the Internal market at the EU Commission takes the third place. Congratulations to Europe’s most relevant tech personalities featured on our Tech 500!  Top 10 To read about these trends in more detail, and to find out what else we discovered about Europe’s tech influencer landscape, download the full report here. You will also find the list of the top 100 tech influencers in the UK, Germany and France, and the ranking of the top 100 most influential individuals across all three countries. 

GreenTech

Towards a more sustainable world: 4 GreenTech predictions

For years we have been hearing voices warning us about the bleak future that awaits our planet, a world that is heading towards a climate crisis. Experts and institutions that watch over the preservation of our ecosystem continually warn us about the dangerous terrain we are entering and the need to take measures to reverse this situation. And, at last, we seem to have decided to take heed. Recently, we have seen the emergence of a host of companies whose mission is to make our world more sustainable by using technology to, if not stop, at least postpone the climate crisis. As reflected in the latest edition of our Tyto Tech 500, the number of authoritative GreenTech voices increased exponentially in 2021. This is not an isolated trend in any one country, it is something we have identified in all the countries we analysed in our study of the most influential personalities in the tech space in Europe. The number of GreenTech influencers increased significantly in the UK (+160%), from 15 experts in 2020 to 39 in 2021. In Germany, the number of influencers grew by 47%, from 17 to 25. In France, the number of GreenTech influencers surged from 2 to 32, a growth of 1,500%. 

Another finding that supports the growing impact of GreenTech experts is that out of the 17 technology sectors analysed, it is the fourth most prevalent in our pan-European ranking of the 500 most influential people. 7.4% of the people on our Power List belong to this category, which closely follows behind General, FinTech and ConsumerTech. Notable names on the list include Alok Sharma, Simon Evans, Peter Altmaier and Craig Bennet.  

Tech-500-GreenTech-growth

In our next edition of the Tech 500 we will pay special attention to this sector to see if, as expected, it continues to gain relevance in society and become one of the main topics on the technology agenda. In the meantime, we have compiled, within this article, some of the main trends in the GreenTech sector that we believe will become particularly relevant in the coming years.

Renewable energy storage 

The current context of war in Ukraine has only served to underline how dependent we are on traditional energy sources and the imperative need to boost renewable energy generation. Although the cost of generating electricity using the sun and wind as energy sources has decreased considerably in recent times, the main barrier to adopting renewable technologies is their storage for long periods of time at low cost. Storage is critical because the generation of this type of energy only happens when the sun shines or the wind blows, and therefore we need an efficient and low-cost way to store that energy until it is needed. That is why we believe this will be one of the areas where most effort will be put in the short term. 

Carbon capture, use and storage (CCUS) 

Reducing CO2 emissions is not enough to achieve carbon neutrality targets. It is also necessary to focus on technologies that capture CO2 from the atmosphere or other sources such as fossil or biomass-fueled power stations and store it for future use. Strengthened climate goals and new investment incentives are delivering unprecedented momentum for CCUS. In fact, in December 2021, the European Commission adopted the Communication ‘Sustainable Carbon Cycles’, which sets the long-term objective to restore sustainable and climate-resilient carbon cycles and depends in part on CO2 removal techniques based on CCUS. One of the main reasons why CCUS projects should be pushed forward is because it is complicated and costly for heavy industry (e.g. cement plants) to adapt to run on cleaner energy. But also to unlock the potential of hydrogen, a clean-burning gas that could replace fossil fuels, which can be produced by capturing carbon from fossil fuel gas before it reaches the atmosphere. 

Hydrogen-fueled vehicles 

As mentioned above, hydrogen has an important role to play in the transition to a decarbonised economy, particularly in the mobility sector. Battery-powered electric vehicles are not the only EV that exists. Although they are still in their infancy, it is very likely that we will see an increasing number of fuel cell electric vehicles (FCEVs) in the future. These are cars that use hydrogen to power them and, in addition to being more efficient than combustion vehicles, do not produce environmentally harmful emissions. Car makers have been experimenting with this type of technology for years and the time may finally be ripe for this industry to take off. 

Circular waste management 

Waste management is far from new, but startups are now innovating to transform waste into new materials or products, upcycling existing waste into everything from fuel to clothes. There are already solutions that allow waste to be transformed into energy through processes such as gasification and anaerobic digestion. We will also see more and more solutions for wastewater treatment such as greywater recycling or electrocoagulation systems, which remove heavy metals, emulsified oils, bacteria, and other contaminants from water. Safe and sustainable waste management reduces the impact on the environment and will enable a greener future.

We will still have to wait a while to see if the efforts being made in these areas bear fruit and help us reverse the climate crisis. What is unquestionable is that it is necessary to bet on new GreenTech solutions because, as the wise Carl Sagan said: “Anything else you’re interested in is not going to happen if you can’t breathe the air and drink the water. Don’t sit this one out. Do something. You are by accident of fate alive at an absolutely critical moment in the history of our planet”. 

 

Featured image from Pexels

What makes someone a ‘tech influencer’?

What makes someone a ‘tech influencer’?

Every year when we launch the Tyto Tech 500 we get a question – the same question many times over: ‘How do I get on the list?’

I would be lying if I said the answer was simple, because influence is a complex concept that is not determined by just a single aspect. Our ranking takes that complex reality into account, so the algorithm we use to score influence employs several factors with different weights to come up with a number that reflect the level of influence.

Nowadays, influence is often linked mainly to having a large audience on LinkedIn or having a high engagement on Twitter. But for us it is much more than that, social media influence is just one factor in determining who is a true tech influencer. As I explained in the Tyto 500 episode of our Without Borders podcast, « At Tyto, we see influence as a well-rounded concept. » An influential personality in the technology environment must also have a presence in the media, either because he leads companies or initiatives that evolve the industry or because his analysis and commentary on technology are highly respected. To this we must also add the dissemination work done by that person, either by generating valuable content in, for example, a blog or podcast, or by publishing books/papers on technology, which is very important for academic experts.

In the end, it all comes down to being relevant. Every year we see how the list varies, but relevance always plays a key role in the rankings. You only need to look at the top trends we identified in our latest report to see how closely influence and relevance are linked. In 2021, a year dominated by the Covid-19 pandemic, the volume of BioTech influencers increased by 69% and the number of HealthTech influencers grew by 35%. What’s more, one in ten influencers in the Top 500 in the UK, Germany and France belonged to one of these two sectors. During this healthcare crisis, figures such as Kate Bingham, Özlem Türeci, Uğur Şahin, and Chris Whitty became some of the most influential personalities in Europe.

Another example of this connection between influence and relevance is demonstrated by the GreenTech burst. 2021 was a year where sustainability gained a large media presence and was a hotly debated topic on social media. Our Tech 500 highlighted the substantial increase in GreenTech influencers. In 2020, only 2% of influencers belonged to the GreenTech category. In 2021, the figure tripled to 6.4%. In the UK, for example, the number of such influencers increased by 160% and in Germany there was a 47% increase.

What is clear is that no one becomes an influencer overnight. And frankly, no one should aim to be an influencer as an ultimate goal. The goal should be to provide value and generate quality content and relationships. That is what will ultimately lead to being considered an influential individual. An example of this would be Andrew Bud, the CEO of our client iProov, a facial biometric authentication company. We have been working with them for over four years and have been achieving increased visibility for iProov, mainly in the UK. As we have achieved this, we have also raised Andrew Bud’s profile so that he is listed in our latest edition of the Tech 500. This should demonstrate that becoming an influencer in the technology sector (and in any sector really) requires constant work to achieve visibility and a reputation that allows you to increase influence in your areas of expertise.

Tyto Tech 500 2022 opens for submissions

Every year, we aim to refine our report to make it as accurate and useful as possible. We want to ensure we have the most complete and up to date picture of tech influencers, not leaving out of our long list of thousands of influencers anyone who could be considered a leading personality in the tech sector. So this year, we want to hear your voice. Who should be part of the Tyto Tech 500 in 2022? Who is setting the agenda in the technology sector in the UK, Germany and France? Who is leading technological breakthroughs or being a source of inspiration on social media?

To nominate a person, simply fill out this online form before June 10. We will then evaluate their influence using our proprietary methodology to determine whether they are worthy of being part of the top 500 most influential people in the technology sector in the UK, Germany, and France. Stay tuned as we will publish the Tyto Tech 500 2022 in November.

For now, you can view the Tyto Tech 500 2021 Power List for the UK, France, and Germany and download the full report to gain a better understanding of the technology influencer landscape in Europe and the key trends that dominated last year.