Approach
We started by building a narrative around Woodson Martin’s appointment, securing high-impact in-person interviews with a targeted tour of top-tier media outlets in the UK and France, giving him a platform to share his experience and his vision for OutSystems as an Agentic AI leader.
This was supported by coordinated outreach across Europe, with tailored storylines built around local data and insights designed to appeal to audiences in each market.
The centrepiece of the campaign was the ONE Conference. We invited a select group of influential technology journalists to attend and access keynotes, customer sessions, executive interviews and product deep dives.
A panel moderated by Diginomica’s Mark Chillingworth also helped to reinforce OutSystems’ expertise and credibility in Europe’s technology landscape.
The event served as the launchpad for Agent Workbench, OutSystem’s new Agentic AI tool. Targeted briefings emphasised how the technology enhances developer productivity and highlighted real-world customer stories to bring it to life.
We continued to drive coverage long after the event ended, maintaining close contact with journalists and supplying timely CEO commentary to spark new angles and extend the story’s momentum across Europe and across channels. This sustained approach helped us secure opportunities for Woodson Martin to appear on influential technology podcasts across the UK and the Netherlands, including Tech Talks and Beyond Coding.
