Ms Gustafsson, OBE, recounts the path Darktrace took to becoming a unicorn, revealing how it set out to be a cybersecurity business that challenges the status quo and does things differently. Reaching unicorn status validated the fact that the company was doing something right. Ms Gustafsson, OBE, also goes on to discuss gender diversity at Darktrace and the fact that the organisation is 40% female, a statistic nearly unheard of in the tech sector.
Tune in to hear about Darktrace’s path to success and find out how investing in employees and fostering a positive, inclusive company culture is key to driving forward the principles that you want to reflect to the outside world.
Poppy Gustafsson, OBE, Co-CEO of Darktrace joins Tyto CEO Brendon Craigie and csuite podcast host Russell Goldsmith as the first guest in a new series of exclusive interviews with European unicorn start-up CEOs. This new series aims to find out about the key issues, pain points and challenges that European start-ups face, and how they can address them with a strategic approach to marketing and communications.