Glenn Manoff has made of a career working to build purposeful brands and believes shared value is intrinsic to creating strong brands that stand apart from the competition. He joins hosts Brendon and Zoe to chat about his role as Senior VP Comms at Trustpilot and why he’s passionate about rebuilding trust in the internet and why openness and transparency matters more than ever.
Glenn, who worked as an aid worker in Paraguay before transitioning into communications via a career in journalism, reveals why we’re hitting a seminal moment when it comes to the importance of establishing core business values that can act as a driver of positive change in society, not only for now but future generations to come.
We collectively ask ‘Is “good” business, good business?’ and the answer may surprise even the most cynical of you out there.