Micaela is a Consultant at Tyto, based in Paris, where she manages executive level tasks for a diverse portfolio of clients in the French market.
Micaela began her PR career at The Hoffman Agency in France, where she managed content production, day-to-day client activities, media relations, and social media strategy. She handled multi-market PR campaigns for IT clients, including STMicroelectronics, Rakuten Advertising, Trellix, Diligent and more.
Her areas of expertise spans cybersecurity, semiconductors, AI, policy, energy and martech. Previously, Micaela completed an internship at the Ministry of Agriculture and holds a master’s degree in political and Institutional Communication.
Micaela is multilingual, speaking Italian, French, English, and Spanish. Her colleagues appreciate her curiosity and proactive approach. She is always on the lookout for what’s happening in the media.