Lorena is a Junior Consultant based in Mannheim, supporting clients in the German market. She works across media relations and content development, contributing to integrated PR programmes for B2B tech companies.
Before joining Tyto, Lorena gained PR experience at global communications agency Hotwire, where she built a strong foundation in content creation and storytelling, with a particular interest in translating complex technology topics into clear and engaging narratives. Most recently, she worked at a leading European tech company, where she further developed her skills in communications and tech PR.
Lorena holds both a Bachelor’s and Master’s degree in English literature, linguistics and business administration, a combination that reflects her interest in communication across cultures and markets and naturally led her into PR.
Outside of the office, she can be found attending spinning classes or trying out another cake recipe. Her colleagues value her for her calm and empathetic nature.
