Kirsten Pade is a Partner at Tyto, based in Germany.
With over 25 years of experience in PR and marketing communications, she possesses a wealth of expertise in the B2B market and brings a rare global outlook, having led client campaigns across Germany, the United States, and the UK.
Kirsten has honed a diverse set of skills in strategic communications program development, thought leadership, brand building, positioning, and messaging.
She is known for her solution-oriented approach and excels at designing communication strategies that effectively engage target audiences across various market segments and channels. Her international experience enables her to bridge cultural and business nuances, enhancing the reach and impact of her campaigns.
Before joining Tyto, Kirsten led the B2B client portfolio at Hotwire in Germany, where she managed a team of 18 and supported the agency’s corporate transformation toward a more integrated service model. Her dedication to client satisfaction and team growth contributed to significant business development.
As a specialist in B2B technology, Kirsten has played a pivotal role in crafting compelling narratives and executing successful communication campaigns for clients such as FM Global, Continental Digital Solutions, Swisscom Trust Services, Kyndryl, and LinkedIn.
Colleagues admire Kirsten for her strong communication skills, enthusiasm, and ability to navigate complex projects with a people-centric approach.
Outside of work, she actively engages in social initiatives, including a mentoring program aimed at fostering women’s career development, reflecting her commitment to empowering the next generation of professionals.
