Henriette Hetz is a Consultant at Tyto, based in Berlin, Germany’s hub for startups and innovation. She specializes in crafting impactful PR strategies and creating compelling stories that resonate in the martech and adtech sectors. Henriette is passionate about helping her clients navigate the German media landscape, building strong relationships with journalists, and delivering media coverage that drives results.
Henriette began her career at the PR agency Schoesslers, where she completed a traineeship and advanced to the role of Communication Manager. During this time, she advised a diverse portfolio of global clients, including Samsung Ads, RMS, Vistar Media, Mapp, and e-dialog. Her work spanned multiple industries, from e-commerce to health tech and venture studios, before focusing on martech and adtech. She has developed a deep understanding of the German tech and digital landscape, as well as strong connections with leading marketing and digital publications.
In her free time, Henriette enjoys reading books, going to concerts, and planning her next travel adventures. She also loves diving into podcasts all day long.
Her colleagues value her for her positive attitude, her readiness to tackle any challenge, and her ability to approach every task with a smile.
