Audrey Lacroix

Audrey Lacroix has worked for international communication agencies such as Text100, Fleishman-Hillard, Hill & Knowlton and Cohn & Wolfe where she specialized in B2B and B2C IT accounts.

She started her career in consumer technologies representing major brands such as Kodak and MSN. Since then, she has worked on a variety of consumer technology and B2B accounts. She was in charge of clients in IT and Telecoms (Dell, Lenovo (ex IBM PCD), Huawei, Completel, Gemalto, Peregrine Systems, Blu-Ray Disc association, Navigon), in the tourism sector (KDS, Easyjet) and in the industry sector (GEFCO, Goodman, Vale). She also has experience on B2C accounts (Mattel, SEWTA (Sony-Ericsson WTA).

She is a specialist of the SMB segment. She was in charge of the French SMB Award 2008 and 2009 (organized by Dell in partnership with CGPME – French National SMBs’ Federation), which honours Small businesses that represent the spirit of innovation in applying information technology in their business practices to improve the Customer experience.

Audrey has extensive experience with the IT and tech press, including print and online (O1net.com, Lemondeinformatique.fr, CIO online, l’Informaticien, ITRnews.com, ITespresso.fr, Silicon.fr, etc) radio/TV (LCI, BFM, Radio Classique, I Tele, TF1, etc) and blogs (Datanews.fr, geekintouch.com, atelier.fr, ubergizmo.com, etc)

As freelance communications executive Audrey has worked for clients including:
IT: Sharp (Toshiba PC B2B), Toshiba Storage Peripherals Division, Texas Instruments, Avanade, IBM Security Systems, Rsupport, Skullcandy, Altierre, several websites, GREE, Nutanix, Rsupport, Intel, Logica, Sybase, Polycom, Parallels, Lenovo, Mimio, Siemens, FIME, Ipswitch, Ping Identity, Avencall, Nomadic Solutions, etc

Other sectors : Brin-de-jardin.com, Mouton Cadet, Coca Cola, Association Un Enfant par la Main, Adrian Ducerf, Paul Capital Partners, Agora Fonctions, Booster Academy, Kap’stages, etc.

Audrey graduated from IAE (Companies Administration Institute) at Lille, Audrey has a Masters in International Economics and a Masters in International Communication. Audrey is fluent in French and English.