Lucy Horsman

Associate Director

Lucy is an Associate Director at Tyto, with an emphasis on content creation. In this role, she manages delivery of international communications programmes and also offers dedicated content support, developing a diverse range of thought leadership and long-form content for the agency’s client portfolio.

Prior to joining Tyto, Lucy was a Senior Account Manager at iseepr, a leading B2B tech PR consultancy based in Leeds, UK. During her time at iseepr, she was instrumental in leading strategic global PR campaigns for a range of clients in sectors including AI, biometrics, fintech and payments, telecoms, and transport ticketing.

Lucy is a curious tech-lover, with experience offering communications counsel to both vendors and industry-leading technology associations. CIPR-accredited, Lucy’s previous clients include Ekinops, Fime, Fingerprints, nexo standards and Visa’s tokenization services.

Based in Yorkshire in the north of England, Lucy’s skills include strategic campaign planning, content development, media and analyst relations, and social media management.

In her spare time, Lucy enjoys cooking and checking out her local independent food and drink scene. After becoming a running convert during the UK’s lockdowns, she recently celebrated running her first half marathon.

Lucy’s colleagues love her for her warmth, enthusiasm, attention to detail and commitment to delivering excellent work.

LinkedIn: Lucy Horsman
Twitter: @lucy_horsman4