My location-agnostic PR agency life | Nira Fecher

Hello! I am Nira, Senior Consultant at Tyto, and this my location-agnostic life. In this series, we want to highlight the freedom our model enables and how we navigate any challenges it presents.  

What’s your morning routine? 

I am definitely not a morning person and I usually need quite some time to get going after a good night’s sleep. Only in the last few weeks, I have created a simple morning routine that is working quite well for me.

The first step was to ditch my annoying beeping alarm clock and replace it with a sunrise alarm clock. Now, every morning, I gently and slowly wake up to soft and warm light. Then I enjoy a cup of coffee in bed and mentally prepare for the day ahead. After a shower and getting dressed, I have breakfast while listening to news podcasts to get an overview of current topics. Finally, I tidy up the kitchen and clean the surfaces which gives me a refreshed and productive feeling – exactly what I need to start work.  

How do you organise your day? 

I love using a combination of a paper notebook, a digital to-do list and Outlook. Every Monday I note down all meetings and appointments in my notebook to have an overview of the week always right next to me on my desk. My paper notebook also serves as my brain dump where I scribble down every thought that crosses my mind during a workday. In my Outlook calendar I block out deep work sessions to focus on writing texts and I also reserve a time slot for a lunch break to have some food and reenergise. My digital to-do list helps me to collect all my tasks sorted by day, account and priority.  

When are you the most productive? 

During my focus sessions without distractions from Slack messages. 

What is your favourite workplace?  

My favourite workplace is my dedicated work corner at home which is surrounded by plants – a rubber tree on my right, a hanging ivy above me and a bamboo as well as some herbs on the balcony on my left. I like watching the calming atmosphere they create. 

What’s your favourite thing about working remotely?   

Lunch breaks with my personal chef (aka boyfriend) – who cooks delicious meals for me every day. I also enjoy that I don’t have to commute and instead use the time to do something more fun like a walk at the nearby river.

What do you miss about working in an office? 

While I prefer working remotely, I do sometimes miss chatting with my co-workers in person, going out for lunch with them and having in-office activities such as celebrations. I also think you must be more disciplined with balancing out your private and professional life when working remotely. Ending the workday by simply leaving the office seemed to be easier in this case. 

What’s your secret weapon? 

Turning on some lo-fi music to enhance my focus! 

What is the culture like at Tyto? 

Tyto has a really unique culture where everyone feels close to each other while in fact being located all over the planet. This is thanks to a lot of initiatives to foster this togetherness such as the newly introduced Tyto Thursday Tea to socialise and celebrate while having a cup of tea together virtually.

What do you like most about working at Tyto? 

Working at Tyto means working with so many creative and experienced professionals across borders. What I like the most about it is being able to learn from them every day – being it PR-related topics or cultural aspects.