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My location-agnostic PR agency life | Luke Graham

Hello! I am Luke Graham, Features Editor at Tyto, and this is my location-agnostic life. In this ‘My location-agnostic PR agency life’ series, we want to highlight the freedom our model enables and how we navigate any challenges it presents. What’s your morning routine? On most days, I get up around 6:30am to wake up my […]

The RSF’s latest report reminds us about the importance of press freedom

As a former journalist, the latest World Press Freedom Index published this week by Reporters sans frontières (Reporters Without Borders — RSF) makes for troubling reading. According to RSF, there has been a “dramatic deterioration” in access to information and an “increase in obstacles” for journalists during the Covid-19 pandemic. Journalism is completely or partly […]

The rise of academia – why academics are changing the influencer landscape

Back in 2016 during the UK Brexit referendum, Conservative politician Michael Gove infamously said: “I think the people in this country have had enough of experts.”  Fast-forward to today, and the past year has proven Gove’s statement false. In fact, more people than ever are listening to the experts.  We know this from compiling the […]

How Europe’s media landscape has changed after a year of Covid-19 and remote working

The media landscape across Europe changed dramatically in 2020 as a result of Covid-19. Perhaps that sounds like an understatement: almost every industry in every market has been massively affected by the pandemic. But as a PR company, changes to the media industry affect us significantly. Every day, we work with journalists and publications to […]