We’ve slightly changed our approach for reporting on the Tyto Relevance Index™ and from today are switching from an in-depth analysis every quarter to every six months. This allows us to take a wider view of the European landscape and identify the more long-term technology and socioeconomic trends emerging across the UK, France, and Germany, […]
We work with multiple stakeholders across sales, marketing and PR within our clients, and something we sense repeatedly is a fear of missing opportunities. This ‘FOMO’ manifests in different ways – it could be the comms director wondering if some market research could work as a media story, the sales director who missed a great […]
Welcome to ICYMI – a weekly snapshot of European news stories that have given me pause for thought. ICYMI is a chance for you to go beyond the front-page headlines and find out what other stories may be worthy of your attention. In this week’s ICYMI, I wanted to focus on a story summing up the political […]
Hello! I am Hannah, Senior Consultant at Tyto, and this my location-agnostic life. In this series, we want to highlight the freedom our model enables and how we navigate any challenges it presents. What’s your morning routine? It’s safe to say mornings are a bit of struggle for me, especially in the winter. I prefer a […]
Hello! I am Justus, a Consultant at Tyto and this is my location-agnostic life. In this series, we want to highlight the freedom our PRWithoutBorders™ model enables and how we navigate any challenges it presents. What’s your morning routine? First, I have breakfast with my wife and daughter, then take my daughter to day care, make […]
As 2023 comes to an end and with 2024 already on the horizon, many organisations are already well underway with event plans for the coming twelve months. From OMR in Germany, to VivaTech in Paris or Slush in Helsinki, industry events provide companies of all sizes the opportunity to get noticed. However, driving ROI from […]
Hello! I am Nina Lorenz, a consultant at Tyto, and this is my location-agnostic life. In this series, we want to highlight the freedom our model enables and how we navigate any challenges it presents. What’s your morning routine? I need a lot of time to wake up, so my first walk is to the […]
Hello! I am Axel von Arnold, Senior Consultant at Tyto, and this is my location-agnostic life. In this series, we want to highlight the freedom our model enables and how we navigate any challenges it presents. What’s your morning routine? In general, I’m quite a morning person and I don’t like to stress, which usually means […]
Hello! I am Lauren Wood, Senior Consultant at Tyto, and this is my location-agnostic life. In this series, we want to highlight the freedom our model enables and how we navigate any challenges it presents. What’s your morning routine? My routine always starts with feeding my two guinea pigs. No doubt they would have created an […]
Hello! I am Nira, Senior Consultant at Tyto, and this my location-agnostic life. In this series, we want to highlight the freedom our model enables and how we navigate any challenges it presents. What’s your morning routine? I am definitely not a morning person and I usually need quite some time to get going after a […]