As a Associate Director, Felicity is responsible for undertaking activities across the communications spectrum, from the development of strategic ideas and creative platforms, to storytelling and content development, and regular liaison with the media.
Prior to joining Tyto, Felicity has worked in a variety of agency environments. She has experience within global agencies, boutique-sized city agencies, and agencies outside of London which specialise in assisting with the unique communications challenges experienced by companies located outside of recognised business hubs. Her varied career to date has given her great insight into working with a variety of different brands and businesses, and a good understanding of the different types of communications challenges they face.
Felicity spent a large part of her career in the science and healthcare department of Cohn & Wolfe in London, working with global pharmaceutical brands such as Gilead Sciences, Boehringer Ingelheim and Janssen across a variety of projects including data communications, government and policy work, and the development of large-scale consumer disease awareness campaigns.
Felicity’s background in healthcare and science has led to her having a passion for the analysis of complex data sets to inform the development of PR campaigns and stories. She thoroughly enjoys the challenge of turning data into a piece of content or an idea which can be easily consumed by a variety of audiences, no matter what their expertise in the subject area.
Felicity’s colleagues love her for her analytical mind, her curiosity, and her attention to detail.