Engaging audiences and telling brand stories through on-demand audio content

In just a few short years podcasts have emerged as a powerful new format for delivering content to both broad and niche audiences.

In the UK alone, 23% of the population have listened to a podcast in the last month and on average, spend more than 3.6 hours per week listening.

The format is proving to be extremely popular with younger audiences as well, particularly among younger audiences and digital natives with 2/3 new listeners falling under the Gen Z or Millennial banner.

Podcasts also command some of the highest attention spans; the average podcast is 45 minutes in length, and according to Edison Research, 85% of people listen until the very end.

Tyto offers a full concept-to-distribution podcast service. Why not get in touch to see how we can help you reach your audience through the power of podcasts?