Engaging audiences and telling brand stories through on-demand audio content

In our evolving always-online world where attention spans are shrinking for many traditional formats, including video, it can be challenging for brands to avoid reductionist content rather than embracing deeper and more compelling storytelling and messages.

Enter podcasts.

In just a few short years podcasts have emerged as a powerful new format for delivering content to both broad and niche audiences. In the UK alone, 23% of the population have listened to a podcast in the last month and on average, spend more than 3.6 hours per week listening.

The format is proving to be extremely popular with younger audiences as well, particularly among younger audiences and digital natives with 2/3 new listeners falling under the Gen Z and Millennial (or Gen Y) banner. This makes podcasts especially well-suited for delivering longer-form content that commands listener attention, be it serialised or episodic.

In fact, podcasts command some of the highest attention spans, with average podcast is 45 minutes in length and the average podcast ad is 90 seconds, much longer than traditional ads. According to Edison Research, a remarkable attention indicator is that 85% of people podcast listeners do so until the very end.

Tyto offers a full concept-to-distribution podcast service. Why not get in touch to see how we can help you reach your audience through the power of podcasts?