Following Up S01E05: Nadine Schimroszik, Handelsblatt

This is the fifth episode of our new podcast series, Following Up. In these conversations, we sit down with some of the leading journalists in the B2B technology industry and take a deep dive into their careers, unique ways of working and their attitudes towards the changing media landscape. We aim to uncover some of the biggest challenges journalists face in their day-to-day, their key priorities when it comes to delivering the most relevant news, ideas and features to their readers, best practices when pitching and how companies, PR professionals and journalists can work better together in partnership to achieve excellent media results.

Our guest for this episode is Nadine Schimroszik, Technology Correspondent at Handelsblatt, one of Germany’s leading newspapers covering business and finance. Based in Berlin, Nadine covered the business sector for more than 10 years until 2017, when she switched her focus to the tech industry.

In this episode hosted by Tyto’s Zoë Clark and Bastian Meger, Nadine shares what it was like making the move from fast-paced global news agency, Reuters, to Handelsblatt where her focus turned to the German startup scene.

Nadine’s passion for technology and startups began when she wrote a book during her maternity leave, which kick-started her switch towards business and technology as a focus topic. Naturally, Nadine loves to keep on top of the news agenda, and the tech sector specifically, but she also loves to write about topics such as sustainability, climate change and deep tech, all of which appeal to Handelsblatt’s audience of investors. Nadine talks us through what makes a great spokesperson, and why the best interviews don’t necessarily come from those big names or those who are the most rehearsed. Rather, it’s all about being authentic and having an interesting story to tell.

Nadine also shares her thoughts on how journalists and PRs can work well together. In her view, a mutual understanding of each other’s ways of working and the audience journalists are trying to target will enable PRs to be a valuable asset to the media, enabling more cooperation to find the best stories.

Nadine’s parting wisdom – “I don’t mind which paper you read – whether it’s Handelsblatt or another, but keep informed! That couldn’t be more important these days”.

Are you interested in hearing more fascinating insights from other leading technology journalists? You can listen and subscribe to ‘Following Up’ on your preferred podcast platform and also on our YouTube channel.

Without Borders PR Podcast by Tyto

Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.