Lucy Marinova

Associate Director

Lucy is an Associate Director at Tyto, based in Sofia, Bulgaria. Having worked with some of the world’s largest B2B and B2C technology brands such as Samsung, HPE and Cisco, she brings invaluable experience to the team in running high-impact campaigns and managing complex reputational challenges.

Prior to joining Tyto, Lucy was part of the corporate practice at Ketchum London, where she developed expertise in strategic planning, executive profiling and overall campaign management, along with her ability to drive top tier media coverage. Her experience working with a variety of global businesses has broadened her comms skillset, ranging from creative campaign development to issues and crisis support.

Starting her career at a B2B tech agency in London, the world of technology has always been her passion and aspiration. With experience across cyber, cloud, fintech and software development, and ability to unpack complex industry topics, Lucy proudly calls herself a tech geek.

Having graduated with a first-class honours’ degree in Public Relations and Communications, she’s always been passionate about the role effective communication plays in organisations’ success.

Lucy’s clients appreciate her strategic thinking, media expertise and ability to deliver measurable business results.

Her colleagues love her for her diligence, proactivity and being a real team player, alongside her obsession with pandas.

LinkedIn: Lucy Marinova