Idoia Gastón


Idoia is a Consultant at Tyto, with an emphasis on content creation and media relations. She is an experienced B2B and B2C PR professional with expertise in various fields, from technology to automotive.

Idoia has over ten years of PR and communications experience, working for Spanish and international clients in different communication and advertising agencies such as Hotwire and Edelman. Idoia is also a former journalist for Spanish media such as El Mundo, Deia and Diario de Navarra, as well as international publications such as B2 Magazine (Germany) and System and Generation (Turkey).

Idoia started her career in PR working at Hotwire Spain, managing press office and communications strategy for clients such as Amazon, Qualcomm, Mozilla, Citrix and Nuance. While at Edelman, she managed corporate and crisis communications for brands such as eBay, HP or Mahou San Miguel. As a freelancer she has worked for clients such as Suzuki, Acer, Motorola or Cambridge Audio.

Based in Navarra in the north of Spain, Idoia has a multidisciplinary and multicultural profile with a balanced mix of analytical and creative skills. She has a Master’s Degree in Cooperation and Emancipatory Education and she is interested in initiatives that promote social transformation. She has lived in Spain, Germany, Turkey, Canada, England, Zambia, and France, an international journey thanks to which she has developed great flexibility and adaptation to change.

LinkedIn: Idoia Gastón