Ann-Katrin Lochmann is a Consultant at Tyto, located in the beautiful city of Munich, Germany. In her role as Consultant, she builds and nurtures her amazing journalist and influencer network across a range of various industry verticals. Ann-Katrin knows the German media landscape inside and out. She is always across all of the hot topics that journalists are writing about and is skilled in creating compelling stories on behalf of our customers that resonate with journalists.
Ann-Katrin’s interest in business emerged early. In university, she led a student initiative, Enactus e.V., which outlined how a successful start-up should be built. After completing her studies in media and communications management, she developed a passion for innovative communication products as a sales manager in a growing technology company, which taught her firsthand how public relations can support sales.
Prior to joining Tyto, Ann-Katrin worked for cocodibu GmbH, a Munich PR agency specialising in digital business. She joined the agency as an intern and worked her way up to account manager. Within her client portfolio, she has looked after a wide cross-section of technology clients, building domain expertise in the online marketing and ecommerce spaces. In this agency role, Ann-Karin also managed the annual press work for Germany’s most important digital marketing trade show, DMEXCO. Today, Ann-Katrin masters the complete PR skillset: media relations, content development and social media.
In her spare time, Ann-Katrin is interested in all kinds of music, whether produced by herself or by Spotify. If she’s not playing one of her instruments or singing, she’s standing in the squash court or you can find her reading a book. She enjoys reading anything from novels to biographies to non-fiction insight into digital industry.
Her colleagues love working with Ann-Katrin because she is a real sunshine — her positive and hands-on attitude inspires colleagues, customers and contacts.