“As IoT devices and services start to go mainstream, the issue of data privacy is more important than ever. End-users should be given the opportunity to understand what data is collected and why. The notion of consumers being able to “opt out” of an IoT-powered service needs to be seriously considered. We are in the age of GDPR and enhanced data privacy requirements, an age in which an increasingly savvy consumer is very aware of the power and the intrinsic value of his or her data.
In 2018 we are likely to see more focus on making the data that is being collected available to the end user. In the age of the connected car it is no longer appropriate for the car manufacturer, who is collecting data on every journey, to keep this data to themselves. Data-savvy consumers will start to demand access to information that they helped generate. This will become a focus among IoT suppliers and lawmakers.”