As Digital Strategy Lead at Tyto, Borja spearheads Tyto’s digital offering for clients as well as driving the agency’s own online marketing. Based in Madrid, he also provides clients with in-depth local market knowledge and insights for Spain. Outside of Tyto, he is also a digital marketing professor at one of the most prestigious universities in Spain, Universidad Carlos III de Madrid.
Prior to joining Tyto, Borja worked as a Digital Strategy Manager at Hotwire Spain – where he led the digital marketing strategy for multiple companies within the Telefónica Group, Oracle, SAS, BBVA Next Technologies and delivered digital services for other B2B industry leaders such as Qualcomm or Panda Security. He also has in-depth consumer tech experience, having worked with global brands such as Tinder, Klarna and Amazon Kindle.
Borja’s broad set of digital skills includes strategic planning, paid social, social listening, multimedia content creation and influencer relations. He was shortlisted by LinkedIn in the Excellence category of Spain’s LinkedIn Awards 2020 and has also been a finalist in the PR Cannes Young Lions in Spain.
Borja is passionate about innovation and its ability to positively transform society, believing that communications has the power to drive the world forward. As a result, he is always on the look-out for ways to contribute to that goal – whether that’s scouting for the latest advances in tech or trying out new cutting-edge digital tools.
Borja’s colleagues love him for his curiosity and relentless pursuit of excellence.
LinkedIn: Borja Iglesias