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Lost in Translation: Understanding the difference between localised and translated content

“We’ll localise this content” “OK sure, send me the translation when it’s done” “Erm, well the thing is…” Exchanges like this – while sometimes a little awkward – reflect a common misunderstanding within the international communications world: what exactly is the difference between translation and localisation? “Localisation” is at the heart of all the content […]

French Presidential elections: where have the politicians been?

This Sunday will see the first round of the French presidential elections and the campaign has been all the rage for several weeks, if not months now. The candidates have been appearing on TV and radio, multiplying their public appearances and other interviews with the press.   The ongoing electoral campaign has also been marked by […]

My location-agnostic PR agency life | Morad Salehi

Hello! I am Morad Salehi, a Senior Consultant at Tyto, and this is my location-agnostic life. In this ‘My location-agnostic PR agency life’ series, we want to highlight the freedom our model enables and how we navigate any challenges it presents. What’s your morning routine? I usually wake up around 7.30 but I’m not a morning […]

French media – Hate, Love and Covid-19

Morad Salehi, Senior Consultant, Tyto   “Why isn’t s/he answering?” “Will s/he really call me back?” “S/he said yes! “ “I think I messed up, I should contact him/her and make it right!” “OMG s/he really replied to me!” No, I’m not talking about your love life, I’m actually talking about PR. We are just […]