It’s a fact that original ideas come from individuals, not groupthink. A group can hone and improve an idea, but groups do not originate ideas. A company can provide an environment for original ideas to surface, but a company doesn’t have original ideas. Strong brands need original ideas like crops need sun and water. Being […]
These are troubling times for the tech sector. The giants that once attracted only admiration are now forced into defensive mode and many players across the industry feel it is time for fundamental change. This year alone, Google has been fined $1.7bn by the EU for strangling competition in the advertising market; 2020 US democratic […]
Today we’re launching Tyto’s inaugural ‘Cost of a London PR Commute’ study. We love London, but we don’t love commuting or the financial and time costs that come with it. And wow, are those costs staggering! PR professionals that have opted for a commuter’s life – be it for affordable housing, a better lifestyle or […]
This is a question we’ve all grappled with on countless occasions. Whether it is an internal announcement at a staff meeting, an interview with a journalist, or conveying a difficult conversation with a colleague. We have all asked ourselves, what should I say? If it is a particularly difficult or important communication, you might have […]
I’ve a confession to make. I’m useless at DIY. It doesn’t matter how small the job is, somehow I manage to make a mess of it. Even something which should be straightforward like hanging up pictures. Lift any picture off my walls at home and you will usually find a number of “practice holes” in […]
Last week Tyto was named PR Moment’s New Agency of the Year. Eighteen months since we launched, this is an important waypoint. Public relations and communications are crowded spaces to build a new business. It’s essential you stand out, but extremely difficult to achieve. I’m proud of everything we’ve done since we launched. The talent […]
It should be no secret that here at Tyto we’re passionate about the power of brilliant content and believe strongly in the medium of podcasts as a way to engage audiences and deliver strong stories, inspiring information and create emotional connections. Which is why I’m proud to present a new podcast, Without Borders, produced and […]
In October, as Tyto celebrated its first birthday, I was invited to speak to Agency Management Institute CEO, Drew McLellan, on his Build a Better Agency podcast. Drew is an expert in assisting agencies of all shapes and sizes to evolve and grow, and so this was a great opportunity to have an in-depth and diverse discussion around the Tyto approach to building not […]
Today, European tech PR agency, Tyto publishes its second annual Tech 500 Power List, revealing the most influential individuals in the UK tech sector. The ‘Tech 500’, which is the only impartial data-driven influence study in the UK tech sector, shows that small company leaders and independent tech evangelists are outranking representatives of large tech […]
The influence ranking for the Tyto Tech 500 Power List is determined based upon a combined score of an individual’s influence across social media, events, traditional media and their blog. Having the resources to get involved in these different areas are the table stakes required to be considered as part of our ranking. Therefore, it […]