Martin Dyan is a Tyto Tytician specialising in media relations. He is focused on securing profile for our clients in broadcast, national, trade and regional media.
Martin has worked in public relations for a decade. After two years at Chime Communications, Martin spent seven years at Fishburn Hedges (FH). As Associate Director at FH, he led media strategy and creative campaigns for several high-profile clients, focusing on B2B communication and brand reputation. Martin worked across a number of different sectors; focusing on Business, Finance and Tech. Clients included BT, BBC, Barclays Bank, Zurich Insurance and AB Foods.
With a specialisation in business, finance and small business, Martin became Head of Communications for an alternative finance platform, FinTech, start-up in the heart of London’s start-up scene.
Martin enjoys the media implementation of PR strategies. He is a media-trained spokesperson and uses his experience to guide clients in the best interview techniques. He can quickly ascertain the key elements that will be of interest to journalists and creates the best opportunities possible to help clients achieve their PR goals.