Charlotte Wade-Thomas is a Senior Consultant at Tyto. With over 15 years’ experience of working agency side, Charlotte has devised and run PR campaigns for a range of businesses from start-ups to blue chips in Telecoms, IT and financial sectors.
Charlotte began her career in Milan working for UK-based clients, Dow Jones and Cable & Wireless on pan-European PR programmes. She then moved to London to join Weber Shandwick and later Catalysis to focus on clients in the telecoms and IT sectors including BT Global Services, BT Wholesale, Lucent, Sonus Networks, Panasonic and Hitachi Data Systems. During this time of IT, fixed and mobile telecoms convergence, Charlotte spent a lot of time advising clients and devising PR messaging and strategies that helped highlight their transformation and value and promote their share of this fast-evolving, converged market.
More recently, Charlotte has held roles directing PR campaigns for clients across IT and financial sectors including travel IT company, Amadeus, BI tool, Yellowfin, frog design and leading global ratings agency, S&P Global.
Charlotte is passionate about the power of technology in transforming and enhancing the way we live and work and in its ability to bring communities and cultures closer.
Colleagues love Charlotte for her calm approach and tenacity to get the desired result.