Similarweb
Scaling brand awareness in Europe
Similarweb is a global software development company specialising in web analytics, web traffic and digital performance. Similarweb manages a suite of consumer products and aggregates anonymous device traffic data at the site and app level. Data is sourced across diverse audience devices to maintain an accurate and consistent view of the digital world over time.
Drawing on its wealth of data available, Similarweb wanted to increase its brand presence and Tier 1 media engagement in Europe.
Tyto devised a data-driven strategic media relations campaign to position Similarweb as the go-to data company helping organisations navigate the online world. Through a combination of newsjacking and pre-planned storytelling, Tyto secured 52 media opportunities in the first four months, 31 of which were in the agreed top-tier media.
