It should be no secret that here at Tyto we’re passionate about the power of brilliant content and believe strongly in the medium of podcasts as a way to engage audiences and deliver strong stories, inspiring information and create emotional connections. Which is why I’m proud to present a new podcast, Without Borders, produced and […]
In October, as Tyto celebrated its first birthday, I was invited to speak to Agency Management Institute CEO, Drew McLellan, on his Build a Better Agency podcast. Drew is an expert in assisting agencies of all shapes and sizes to evolve and grow, and so this was a great opportunity to have an in-depth and diverse discussion around the Tyto approach to building not […]
Today, European tech PR agency, Tyto publishes its second annual Tech 500 Power List, revealing the most influential individuals in the UK tech sector. The ‘Tech 500’, which is the only impartial data-driven influence study in the UK tech sector, shows that small company leaders and independent tech evangelists are outranking representatives of large tech […]
The influence ranking for the Tyto Tech 500 Power List is determined based upon a combined score of an individual’s influence across social media, events, traditional media and their blog. Having the resources to get involved in these different areas are the table stakes required to be considered as part of our ranking. Therefore, it […]
Ever since I started my career in public relations, the debate surrounding its relevance has been omnipresent. In the last five years however, it’s intensified. Last week, Golin, one of the agency big beasts, came out as being “proudly a PR shop”. The fact that a top 20 global agency can generate a headline merely […]
I did a lot of open water sea swimming over summer. The primary challenge is quite simply getting from A to B in the most efficient way. It’s very easy to zig and zag with currents and waves to knock you off course. My strategy is to focus on a point on the horizon and […]
Welcome to The Hype Reports, a new series of Tyto reports where we examine the most hotly anticipated trends emerging from the collision of technology, science and innovation. In this first edition, in partnership with the csuite podcast, we’re taking a closer look at the Internet of Things (IoT) as it crests the summit of […]
Number of years may not be the best measurement of experience, but you can’t rush and fake experience either. As a fresh-faced communicator I compensated for a lack of experience with a confident belief that I could figure most things out. I was, you could argue, more often than not acting out what I thought to […]
We are just about three months into life as a new business. Before we launched, we spent a lot of time thinking about our tech stack needs. We knew we wanted to be able to run our location agnostic model without missing any of the things a large IT department provides; we wanted tech that […]
Having built one of the fastest growing international agencies of the past 20 years, and risen from senior account executive to global CEO in under a decade, I’ve developed a strong sense of what’s essential for a fulfilling career. Here are my top tips: The challenge 23% of people leave their job because they are […]