Einträge von Brendon Craigie

Tyto Tech 500 Power List Reveals UK Tech’s Most Influential

First objective data-driven study into influence in the UK technology sector. Study analyses influence across 20 sector categories and 9 influencer groups. London, 28 November 2017, 8:00 GMT – Tyto, a PR agency focused on the colliding worlds of technology, science and innovation, today launched the Tyto Tech 500 Power List, the UK’s first objective […]

Is the concept of internal communications redundant?

The CIPR recently launched ‘Making it count’ a report to highlight the strategic value and effectiveness of internal communications. It is a valuable contribution based on a wealth of interviews, but overall, I’m left asking the question, is internal communications redundant? I ask this, not because I don’t see the value in communicating with employees, but because for me, more than ever this is an artificial silo. The line that […]

Looking to make it in San Francisco and Silicon Valley? Thirteen Bay Area public relations leaders share their advice

If you are an entrepreneur working in technology then the chances are that you dream of making it in San Francisco or Silicon Valley. Approximately 25% of all US venture capital investment goes to San Francisco and 15% to Silicon Valley, meaning that 40% of all US venture investment is concentrated in the Bay area. […]

„What’s going on at Hotwire?“ and the secret to building an entrepreneurial agency culture

„What’s going on at Hotwire?“ This question has been put to me after three members of the agency’s senior management have left to embark on their own entrepreneurial journey to start two new agencies Centropy and SourceCode Communications. When people see events happen like this in quick succession, they naturally think the worst. But rather […]