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High-profile news announcements – how to prepare, manage and conquer them

Connor Mitchell, Senior Consultant – UK Media Lead, Tyto Proactively driving the news agenda for clients in a thoughtful manner is fundamental to effective public relations. However, there are occasions where, as PR professionals, we also need to manage and temper stories that have a very potent news appeal. With a carefully engineered strategy, a […]

The Covid-19 UK media climate – not as we know it

Connor Mitchell, Senior Consultant – UK Media Lead, Tyto   Almost a year on from the World Health Organization (WHO) officially declaring Covid-19 a pandemic, we’re still no closer to determining when this turbulent period of international upheaval is likely to come to an end.   Unsurprisingly, recent events have resulted in the 24-7 breaking news cycle […]

My location-agnostic PR agency life | Connor Mitchell

Hello! I am Connor Mitchell, Senior Consultant – UK Media Lead at Tyto, and this is my location-agnostic life. In this series, we want to highlight the freedom our model enables and how we navigate any challenges it presents. What’s your morning routine? I’ve always been an early riser. For better or worse, I don’t […]

Influence no longer confined to newsrooms as business leaders top list of UK tech’s key opinion formers

According to the 2018 Tyto Tech 500 Power List, business leaders wield more influence than journalists in the UK technology sector. So much so that the second edition of the proprietary data-driven ranking sees the media knocked off the podium (within the general tech category) as the driving force behind the conversation in UK tech. […]