From keynotes with star investor Ashton Kutcher to humanoid robots, OMR 2022 delivered what it promised and treated our consultants Tea Crnković and Noëlle Bölling with two brilliant days at the biggest event in the German marketing industry. Here are their impressions. We may work remotely, but the pandemic has turned the last two years […]
In PR, creating a variety of content is one of our daily tasks. But do we actually think about whether the sentences we write are really brain-friendly? Personally, I’d never given it much thought. I didn’t even know exactly what to think of as “brain-friendly writing”. Because my focus is very much on the content […]
Kato Paphos, just before eight in the morning: As autumn arrives in Germany, I stroll along the harbour in Cyprus with a cup of iced coffee and enjoy the first rays of sunshine. At this time of day, it is still quiet. Apart from a few joggers and the locals, who are swimming in the water as they do every day, no one […]
Noëlle Bölling, Consultant, Tyto German media have always differed from those in other countries – even without Covid. Unlike in France or the UK, for example, the media landscape here is extremely decentralised. Despite the times, ironically, print media outlets are still very relevant, and it’s very normal to pick up the phone to introduce an exciting topic to a journalist. However, just like […]
Hello! I am Noëlle Bölling, a consultant at Tyto, and this is my location-agnostic life. In this series, we want to highlight the freedom our model enables and how we navigate any challenges it presents. What’s your morning routine? Usually, I get up around 6:30 am, drink a large cup of English Breakfast Tea with […]
As contrasting as fire and ice, as dog and cat, many assume that the work of PR and editorial staff are just as contradictory. But the combination of both can very well work together and I am a good example of that. By day I work in PR, advising clients and providing editorial offices with […]