‘Tis the season for mince pies, stollen and foie gras. Also, books. Books are great gifts to give and most likely someone you know will also end up receiving one. Failing that, perhaps you will receive a voucher that can be exchanged at your local paper-based emporium for 50,000 hand-crafted words. When it comes to […]
By Luke Graham, former Business Features Writer, City A.M. Last month, while speaking to a group of PR professionals during a web seminar, I was asked what I thought would happen to news media as a result of the Covid-19 crisis. I predicted that many journalists were likely to lose their jobs. With advertisers tightening […]
‘How do you measure the success of PR?’ is a question that is consistently bandied about, usually near the end of the month when a report is due… The truth is, there are many ways. It’s not that you can’t demonstrate success, but that there is no definitive rule book. Often, it can be down […]
Here at Tyto, we all love a good podcast. It seems of late that we aren’t alone, either. While the podcast itself has been around for over a decade – bonus points to those who used to download podcasts and sync to their iPod once a week – in the past three years, the medium […]
Struggling for some last-minute present inspiration this Christmas? Wondering what to do with some time off work? Perhaps you will be gifted a voucher and don’t know what to spend it on. Fret no more, as Tyto is here to guide you through the best books for fans of technology, the future and the unrelenting […]