Zoë Clark is a partner and practice lead at Tyto. She’s also Tyto’s FS and fintech specialist, having been working in the sector since before the term ‘fintech’ was mainstream. She’s seen the industry evolve and has helped clients from small start-ups to large tech firms and well-known banks use PR to help make a name for themselves in a crowded market. Zoë has split her time across both agencies and in-house roles, so as well as being an account lead, she also has first-hand experience of being a client.
After starting her career on Hotwire’s graduate scheme, Zoë moved to corporate communications agency Fishburn Hedges. She then became Head of PR for RBS’s International Banking division and later Head of EMEA PR at business analytics firm, Qlik.
She has worked with start-ups and scale-ups such as iProov, ValidSoft, ComplyAdvantage, Ixaris and Cardlytics, sometimes launching them into the UK market; delivered creative campaigns for big brands such as MasterCard, Barclays, SunGard and SAS; and developed media and communications strategies for complex organisations such as RBS and Travelport, at times of extensive business change. Zoë also loves working internationally. Her role at RBS spanned Asia, Europe and the US and at Qlik she led a team of eight agencies, responsible for raising the organisation’s profile across EMEA.
Zoë is passionate about the opportunity that still exists for technology to dramatically shake up the UK and international banking industry for the benefit of the customer. While there have been a number of consumer-facing fintech success stories, it’s the B2B, behind the scenes technologies that interest her most, such as developments in the use of analytics, AI, and blockchain.
Zoë lives in the UK with bases in Manchester and London and her colleagues love her for her positivity and clarity of thought.