Gladys Diandoki is senior consultant at Tyto, based in Paris. In this role, Gladys brings strategic and creative visions to life. She is an expert in storytelling, which enables her to develop new angles and content strategies, and to make sure clients‘ stories are heard and shared with the right audiences and in the correct medium. She’s spent over ten years in PR and three as a freelance journalist.
Prior to joining Tyto, Gladys worked at Edelman where she advised tech brands such as HP and Kickstarter on their PR and digital marketing strategies from idea generation to implementation. In addition, she co-developed and lead the agency’s EMEA startup-up offer, to propose new services to the future players of the tech industry. She also worked at Trace TV as brand and license manager, putting together branded content collaborations with lifestyle and sports brands, and handling the PR of the different TV channels. Before joining Edelman, Gladys worked at Hotwire as a lead in corporate and product PR, developing and implementing strategies and PR campaigns, writing, organising events and strategic consulting for brands such as Nikon, Wacom, Juniper Networks, Six Apart, Garmin and Clarion.
Gladys helped establish brands such as Box and Kickstarter in the French market before they became recognised. She has also developed disruptive PR and events strategies for newcomers like Vodkaster.
Gladys has a passion for brands. That’s why she’s willing to share their stories and offer new perspectives to their local and international clients. She strongly believes that this is best done through storytelling, so that a brand can differentiate itself from the crowd by taking a global vision through to a localised approach.
Her colleagues love Gladys for her high energy in challenging the obvious in the best possible way.