PRWITHOUTBORDERS™ BLOG
NEW HORIZONS EVENT SERIES
Tyto has launched a new series of virtual events series called New Horizons, designed to give us some relief and inspiration during these challenging times. Even while we self-isolate and physically separate, we believe that there’s never been a greater need to come together as business leaders to share knowledge, ideas and experiences.
AN AWARD WINNING TEAM DELIVERING AMAZING WORK
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
TYTO TECH 500
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 is our proprietary research and influencer ranking of the UK, German, French, Dutch and Swedish technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
TYTO RELEVANCE INDEX™
The Tyto Relevance Index™ is our data-powered insights service which uses social media data to reveal the technology and socio-economic topics that dominate the public discourse of Europe’s technology community. It provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.
WITHOUT BORDERS PODCAST
Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.
TYTO-AT-LARGE
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
ENGINEERED TO CHANGE THE WAY YOU THINK ABOUT PR
Tyto is a PR agency that has been built from the ground-up around the needs of clients. We are focused on solving business challenges. We support your wider sales and marketing strategy. We deliver clear ROI and our fees are based on our results. We offer cutting-edge, creative and insights-driven PR.
#PRWITHOUTBORDERS™
Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.
Calculate the efficiency savings Tyto can deliver to your European PR campaign
*PRWithoutBorders™ adds value to campaigns spanning two or more countries
LEAN INTO A MORE EFFICIENT EUROPEAN PR MODEL
Europe represents a uniquely challenging environment due to the number of different countries and languages. Tyto’s visionary PRWithoutBorders™ model breaks down silos and reduces admin and duplicated effort. Benefit from unparalleled creativity, flexibility, and collaboration. Greater results and outputs for the same budget. PRWithoutBorders™ is 25-30% more efficient than traditional European PR models.
OUR PEOPLE
We are a team of thinkers, curators and storytellers. Our team is driven by a desire to always learn, improve and innovate. We take a brave and open-minded approach to opportunities and challenges. We believe in perfect partnership.
Sector and industry experience
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Marketing & advertising tech
Mobile & telco.
Consumer tech
FS & Fintech
Media & entertainment
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Food & beverage / consumer goods
Health, science and pharma
Social Enterprise
e-Commerce & Retail tech
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Security
Energy
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Professional services
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In the news
Coupa on Journal du Net
Social networks have become a key factor in end-of-year consumption, changing demand trends and forcing retailers to adapt in unprecedented ways.
Collibra on Journal du Net
More than half of IT managers expect artificial intelligence to be ubiquitous in the enterprise by 2025.
Remote on t3n Magazin
Founder Job van der Voort has built up a billion-dollar start-up without putting his family on the back burner. In this interview, he reveals how he managed this.
iProov on Financial Times
AI is becoming a potent tool for scammers, with voice cloning and deepfake technologies enabling increasingly sophisticated fraud.
FIDO on Computer Weekly
Instead of fighting AI with AI, it's time for companies to rewrite the rules and get to the root of the problem - and that's traditional login methods.
QuEra on FAZ
The game of atoms can be utilised for computing technology. The US start-up Quera sets its sights on Europe.
Avanade on Journal du Net
As interest in AI grows, the banking sector needs to adopt a responsible framework to effectively manage its reputation and risks, says Florin Rotar.
Similarweb on L'ADN
Similarweb unveils the Digital 100, its annual ranking of the fastest-growing digital companies in France and around the world.
Similarweb on Journal du Net
On 10 January, Similarweb published its "Digital 100" ranking of the sites with the highest audience growth in France in 2023.
iProov on TNW
A new facial verification system could make passports unnecessary at British borders. Trials of the tech are set to start this year.
FI&D on L'Express
More than half the world's population will vote in 2024. The test of fire for social networks.
Coupa on City AM
Supply chains have had to adapt in unprecedented ways in recent years. And this Christmas shows us that there are still lessons to be learnt, writes Coupa's Mat Woodcock.
Pattern on Mirror
After a tough year for retailers, Brits are predicted to spend well over £3billion on last-minute Christmas gift shopping in the coming week - especially on 'Stampede Saturday'
QuEra on Taggespiegel
Companies around the world are promising to usher in a new era of technology with quantum computers. A German start-up wants to take on the tech giants with a new approach.
Kinaxis on FAZ
Although no one is talking about a semiconductor shortage anymore, there are still many risks for supply chains. Many companies are not optimally prepared for this.
Riskified on Le Journal du Net
Responsibility is at the heart of any business. In the same way that we are responsible for the well-being of our loved ones, a manager is responsible for the success of his or her team.
QuEra on New Scientist
A quantum computer built by QuEra contains the largest ever number of "logical quantum bits", which can be used for error-free calculations.
Mozilla on BBC Sounds
The head of Mozilla, Mitchell Baker reveals her hopes and fears on AI.
Avanade on Unleash
Florin Rotar, Avanade’s own chief AI officer, shares how to move beyond the AI hype cycle.
SimilarWeb on Retail Week
While most UK retailers are yet to share updates on Black Friday sales performance, fresh insights from data intelligence platform Similarweb reveal the websites that received the most traffic in the UK via desktop and mobile on the day.
EZRA on Raconteur
Businesses are increasingly implementing coaching as a cost-effective way to provide support for Generation Z workers and upskill them.
Pattern on Daily Mail
Research by retail experts suggests the best bargains of the weekend are likely to be found on Cyber Monday with millions shopping online rather than visiting the High Street.
Mozilla on Metro
Mark Surman, president and executive director of Mozilla, called for the implementation of regulations with strict guardrails to ‘protect against the most concerning possibilities associated with AI’.
Coupa on The Grocer
UK retailers anticipate supply chain disruption will significantly affect their festive revenues, Coupa research confirms.
Mozilla on NZZ
The number of cases of fraud in online trading is increasing significantly. The reason is technically more sophisticated scams. But thanks to AI, there is hope for customers and retailers.
EZRA on Business Insider
Some employees work to rule and have resigned internally. Kevin Ackermann, Head of the DACH region at EZRA, explains how you can prevent these phenomena.
Immuta on TechRadar Pro
Generative AI makes life easier for fraudsters. Phishing emails become more credible, images are easier to fake. If you want to be sure, you have to look closely.
Remote on STRIVE Magazine
Karen Falenius, Senior Director of International Growth at Remote, explains in this guest article why more flexibility in the workplace can not only be beneficial for gender equality, but also for companies.
Airship on Le Journal du Net
While third party data has been relegated to the background, first and zero party data is now centre stage... It has become vital to protect it!
Mozilla on Le Monde
In an open letter, several hundred security and cryptography specialists challenge a text soon to be put to the vote in the European Parliament, because it requires web browsers to use certain security certificates selected by the Member States.
Immuta on Security Insider
In the globalised world, it has long become a matter of course that information flows across borders. At the same time, the protection and management of transferred data puts companies and their security officers under constant pressure.
Classiq on ComputerWeekly
The development of human-like AI using quantum computers raises questions. This also involves the legal and ethical implications of the technology.
Remote on Quartz
Being a “good manager” and being a “good remote manager” are two very different things, requiring a different set of skills. Here are 3 ways leaders can shine in a remote environment, according to Remote's CEO.
Pendo on Management Today
Getting the right product-market fit is not easy work, and it’s not something that has a fixed end date—customers’ wants and needs are always evolving, and your product should be evolving with them.
Mozilla on France Culture
Mark Surman is an old hand in new technologies, and a campaigner for a free Internet. This Canadian now chairs the Mozilla Foundation, whose main objective is to regulate Artificial Intelligence. He sees it as a danger if it is not regulated.
Alteryx on Le Journal du Net
Turning to business intelligence when you do not have a data science team has become common practice in companies. However, this is far from effective.
Alteryx on Le Journal du Net
At a time when a company's technological assets number in the thousands, what questions should a CIO ask himself in order to make his infrastructure function in the best possible way?
OutSystems on LeMagIT
Apart from the security and legal risks, generative AI complements but does not replace (at least for the time being) low-code/no-code platforms.
OutSystems on Le Mag IT
You don't have to look very far to come across predictions about the certain demise of the businesses, products and technologies that generative AI is supposed to destroy. What about low-code/no-code software development platforms?
Syndio on Bloomberg
The S&P 500 will have no Black female CEOs. Chris Martin, research economist at Syndio laments the absence of black women in senior positions in this Bloomberg article.
Alteryx on Les Echos
A recent study reveals a significant gap between what French employees think will benefit the company and what is actually in place in terms of data-driven business intelligence.
OutSystems on Les Echos
Generative AI and large language models are not revolutionary technologies, but the world has become aware of their scope since the democratisation of ChatGPT by OpenAI, and among the first to realise this are developers," notes Paulo Rosado.
Pattern on Merkur
Most people have enough to contend with as it is. But a new analysis by the e-commerce company Pattern shows that prices on the online platform Amazon have risen even more.